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AIM Equine Network

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MyHorse Daily Announces New Book Club for Horse Lovers


MyHorse Books features book discounts and online group discussions.

Boulder, CO, September 21, 2011 --(PR.com)-- MyHorse Daily, a new online community featuring daily articles from industry experts, how-to videos, and horse care tips, is now offering MyHorse Books, its new online book club for horse lovers.

MyHorse Books will be a new addition to MyHorse Daily, featuring monthly book discussions for MyHorse Daily members. MyHorse Books community members will be actively involved in choosing the monthly book as well as leading group discussions on book topics alongside MyHorse Daily editors. MyHorse Books members will also be able to purchase the monthly book at a discount from MyHorse Daily’s store, HorseBooksEtc.com (http://www.horsebooksetc.com).

“Horse people are some of the most passionate readers out there, and this way, we can all share what we learn together as we explore the latest and greatest in all different kinds of horse books,” said MyHorse Daily’s Managing Editor Amy Herdy.

The October Book of the Month is The Smart Woman’s Guide to Midlife Horses by Melinda Folse. Chosen by MyHorse Daily readers, Folse will help readers find meaning, magic and mastery in the second half of life. Find out more about The Smart Woman’s Guide to Midlife Horses at http://horsebooksetc.com/catalog/MyHorse_Books-93-1.html.

Readers interested in learning more about MyHorse Books, and ways to join the new community, can visit http://myhorse.com/myhorse-books.

Since its launch in July of 2011, MyHorse Daily has become a thriving community of more than 50,000 horse owners. Showcasing tips from top trainers, horse book and DVD reviews and an extensive horse terms glossary, MyHorse Daily fosters a collaborative environment with members, encouraging feedback and comments from all of its members.

Readers interested in joining MyHorse Books can sign up for a free MyHorse Daily membership at MyHorse.com. New members will receive a free downloadable horse care guide on Deworming from MyHorse Daily, just for signing up. For more information on signing up and receiving the free downloadable guide, Deworming Your Horse: How to find the best deworming schedule for you and your horse, visit: http://myhorse.com/free-guides/deworming-your-horse-how-to-find-the-best-deworming-schedule-for-you-and-your-horse/.

About the Equine Network
The Equine Network provides, creates, and distributes relevant content and services to passionate horse enthusiasts while connecting them to each other and the marketplace. The Equine Network is the publisher of award-winning magazines: Horse&Rider, EQUUS, Dressage Today, The Trail Rider, Spin to Win Rodeo, American Cowboy, Practical Horseman, and Horse Journal. The Equine Network also publishes a proprietary line of books and DVDs for sale through its store, HorseBooksEtc.com. The Equine Network provides trailer insurance services through its recent acquisition of USRider, and is home to several websites including: EquiSearch.com, Equine.com, MyHorseDaily.com, DiscoverHorses.com, AmericanCowboy.com, and Horse-Journal.com.

About Active Interest Media

Active Interest Media (AIM) was formed in October 2003 by Wind Point Partners and Efrem "Skip" Zimbalist III. AIM is a rapidly growing media company focusing on enthusiast magazines and related consumer shows, Internet sites, and books.

In conjunction with our magazines, we produce and market more than 75 martial arts videos and books, including several by the legendary Bruce Lee. We also produce a dozen three-day log-home show seminars that attract thousands of consumers from around the United States.

Show Management produces major in-water boat shows in Florida, including the Fort Lauderdale International Boat Show (FLIBS), the largest boat show in the world. FLIBS, owned by the Marine Industry Association of South Florida, attracts more than 100,000 attendees who can view and purchase yachts of up to 200 feet in length, many with prices well in excess of $25 million. In addition to FLIBS, we produce the Yacht and Brokerage Show in Miami, the Palm Beach Boat Show, the Suncoast Boat Show in Sarasota, and the St. Petersburg Boat Show. In addition to the boats themselves, each event showcases equipment and accessories for the operation and enjoyment of boats.

Active Interest Media is actively seeking further acquisitions of leading consumer media properties in niche enthusiast markets.

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Contact Information
AIM Equine Network
Tiffany Mead
303-625-5453
Contact
www.MyHorse.com

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