Touch Transforms to Make Immediate, Visible Differences for Those Suffering from Breast Cancer

Carlsbad, CA, September 22, 2011 --( The power of touch will immediately transform millions of lives during Breast Cancer Awareness Month and beyond. From Sept. 20 through Nov. 5, celeb-fave skin care line Skin Authority unites with the top names in resorts and spas for the inaugural Touch Transforms™ initiative. Touch Transforms benefits Look Good…Feel Better®, a free support program that helps people with cancer improve their appearance and self-esteem.

Touch Transforms is a core corporate outreach initiative for Skin Authority. “Touch Transforms will make visible changes now for women with cancer. When someone looks in the mirror and likes the image they see, they instantly feel better! With up to 50 spas and resorts uniting with the Skin Authority team, millions of transformational touches will immediately benefit those with cancer,” said Skin Authority CEO Celeste Hilling.

How does the Touch Transforms initiative benefiting Look Good…Feel Better work? There are a couple ways to take part…

· Visit a participating spa from Sept. 20-Nov. 5 and book a Touch Transforms Facial and/or purchase the special edition Touch Transforms home care kit. Skin Authority will donate $5 to Look Good…Feel Better for every kit purchased. At certain participating spas, Skin Authority will donate an additional $5 for every Touch Transforms Facial purchase. A list of participating spas may be found at specially-designed nutritive facial works for all skin types and features a citrus-infused warm towel welcome, a Moroccan Rhassoul clay mask, and applications of powerful antioxidants and vitamins.

· Go online and purchase the special-edition kit from Skin Authority ( Skin Authority will donate $5 to Look Good…Feel Better for every Touch Transforms kit purchased. The special-edition Touch Transforms home care kit includes four pure, yet luxuriously-rich products that protect, hydrate and nourish skin for a soft and smooth result. The travel-ready kit includes Skin Authority’s popular Daily Cleanser; Tri-Power Peptide Hydrator; Moisturizing Sunscreen; and Olive, Fig, Shea Butter Body Cream. With no dyes, added fragrances, parabens or animal testing, Hilling adds, “Look beautiful and feel better knowing you are helping transform women as they manage their cancer treatment and recovery with greater confidence.”

To continue the good karma, Free professional skin coaching and support from Skin Authority licensed estheticians is offered to all of those who purchase the facial and/or kit during Touch Transforms.

About Skin Authority - Skin Authority is the leading skin care lifestyle company. Through professional guidance and coaching, powerful and pure products, and professional profound treatment experiences, Skin Authority helps individuals make healthy choices daily to ensure a lifetime of youthful, radiant skin. Skin Authority is available at more than 250 leading spa partners, through high-end retailers and via

About Look Good…Feel Better® - Look Good…Feel Better is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association│National Cosmetology Association, a national organization of more than 25,000 cosmetologists, wig experts, estheticians, makeup artists and nail technicians. For more information, visit, call 1-800-395-LOOK (5665), or contact your local American Cancer Society. Look Good…Feel Better® is a registered trademark of the Personal Care Products Council Foundation. Donations will go to the Personal Care Products Council Foundation to benefit Look Good...Feel Better.

Skin Authority
Debra Locker