mRELEVANCE Launches New Signature Homes Blog and Social Media Program

Integrated marketing plan connects builder to home buyers.

Atlanta, GA, September 24, 2011 --( mRELEVANCE, LLC is pleased to announce the launch of the new Signature Homes blog, This highly optimized blog serves as a source of information for home buyers and real estate agents in the Bay Area and Sacramento region, and is at the core of the overall social media marketing strategy created for the Northern California builder by the mRELEVANCE team. In addition to the blog, the Signature Homes social media program includes Facebook, Twitter and YouTube components.

“We worked closely with the mRELEVANCE team to develop our new and improved blog, and are pleased with the results,” said Charlie Roter, Vice President of Sales and Marketing for Signature Homes. “The current blog enhances our social media presence and provides a fun and interactive way to connect with our home buyers.”

The Signature Homes blog is fully integrated with the builder’s website and other social media accounts including Facebook, Twitter, and YouTube.

Visitors can use the blog’s interactive map to find townhome, condo and single-family home communities, as well as information about each community, builder news and special offers and promotions.

“The blog is a key component of Signature Homes’ social media program, and helps engage prospective buyers and agents with the organization’s brand,” said mRELEVANCE managing partner, Mitch Levinson. “The Signature Homes blog is a great addition to the builder’s website, allowing the builder to provide in-depth stories in a conversational tone about its communities and the homeowners themselves. This gives prospective buyers insight into what it is like to own a Signature Home.”

For more than 25 years, Signature Homes has been an industry leader with energy-efficient homes in award-winning communities throughout the Sacramento region and Bay area including Abella Vista, Anchor Cove, Candlestick Cove, Outlook at Treehouse, Vintage, Station Square, Pleasant Oak at Fiddyment Farm and Silver Oak at Fiddyment Farm. The California builder is dedicated to providing innovative designs, quality construction and environmentally conscious elements into every home while keeping prices affordable for new home buyers and was recently named "Builder of the Year" by the Building Industry Association of the Bay Area's Sales and Marketing Council.

About mRELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.

mRELEVANCE offers a variety of marketing services including Internet marketing, website development, search engine optimization, social media and public relations.

With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit, Like us on Facebook at, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.

Carol Flammer
770 383-3360