Deland, FL, September 24, 2011 --(PR.com
)-- Residents of the Deland area who are interested in improving the quality of their tap water will be able to find professional assistance faster than ever thanks to a recent partnership between Florida’s Best Water and Prospect Genius, a leading SEO company. This union will yield the launch of a new online advertising campaign that will increase the Web prominence of Florida’s Best Water, making finding information about water treatment options such as water softeners and water filtration systems quick and hassle-free.
Alex Pelli, president of Prospect Genius, states, “Our marketing team is excited at the opportunity to work with Florida’s Best Water. Our efforts will not only increase their business but will also benefit the citizens of Deland by connecting them with water treatment service experts.”
As property owners are moving away from telephone directories and trending toward using Internet search engines to locate the services that they need, it is becoming increasingly important for small businesses to have a strong Web presence. Studies have indicated that 60% of people report turning to tools such as Google or Bing to find professional assistance, so increasing online visibility could be vital for a company to stay competitive in today’s digitized world.
“Clean, safe water is important to everyone,” says Matt Gallo, a senior Internet marketing specialist with Prospect Genius. “Our goal is to make municipal and well water treatment services more readily available to the people of Deland by helping Florida's Best Water maximize their Internet visibility.”
Prospect Genius will use a strategy called search engine optimization, also known as SEO, to promote the prominence of Florida’s Best Water on search engine results pages. This means that when Deland and Deltona-area customers search for products or services such as water softeners or well drilling, they will see a link to Florida’s Best Water at or near the top of the list. Research shows that Web pages ranked higher tend to receive more traffic than links listed near the bottom of the page, so effective SEO will mean faster results for property owners in the market for water softener installation, drinking water filtration systems, and other water treatment services offered by Florida's Best Water.
Florida’s Best Water is a water treatment company serving home- and business owners in Deland, Florida and environs.