Wilmington, MA, September 25, 2011 --(PR.com
)-- In order to increase Web traffic and promote their online presence, Strow and Sons Contracting, an Andover, Massachusetts, company providing basement waterproofing and masonry work, has partnered with the Internet marketing professionals at Prospect Genius to establish a search engine optimization campaign. Search engine optimization, also known as SEO, can bring significant benefits to small businesses by increasing their visibility during Web searches. Research indicates that 60% of people prefer to use online resources such as Google and Bing to find information on local professionals, so a strong Internet presence is a vital way for companies to enjoy continuous success and encourage future growth.
“Search engine optimization will benefit both Strow and Sons Contracting and Andover-area citizens who are in the market for services such as basement waterproofing and masonry work,” says Matt Gallo, a senior Internet marketer for Prospect Genius. “Strow and Sons Contracting will enjoy an influx in business, and customers will be able to find the services they need faster than ever.”
The Prospect Genius program works to ensure the Strow and Sons Contracting Web site achieves optimal placement on search engine results pages for services like basement waterproofing or masonry construction in and around Andover. Studies have indicated that the first links listed on search results pages receive more clicks than Web sites that are less prominently displayed, so a successful SEO program could have a direct impact on the number of potential customers that are able to access information about Strow and Sons Contracting. As a result of the efforts of Prospect Genius, finding information about professional services such as chimney repair and basement waterproofing in Andover will be quick and simple.
“All customers are interested in being able to locate reliable professionals without a lot of hassle, but for those who are in urgent need of basement waterproofing or foundation repair, fast results really mean a lot,” says Gallo. “Effective online marketing will help ensure that Andover-area customers will be able to get in touch with masonry contractors without having to first wade through pages of irrelevant search results.”
Strow and Sons Contracting provides basement waterproofing and masonry work to property owners located in the Andover, Massachusetts, region.