UX Masterclass Set Stage for Attendees to Learn from 40 Global UX Experts
The fourth UX Masterclass on Sept. 15 and 16 at The Field Museum in Chicago offered fresh insights into design strategies capable of advancing not only the understanding of the customer’s interactions with products and services, but also dramatically shift an organization’s mindset to enhance the customer experience.
User Centric’s invited speakers, including keynotes Brad Hirsch, Caesars Entertainment, David Krajicek, GfK Custom Research, Mark Detweiler, Informatica, Inc., and Aga Bojko, User Centric, presented real world examples demonstrating the techniques used to evaluate, design and improve insights into product and services, and ultimately user experiences. The conference theme, "what you do matters" was a fundamental component to all presentations. Speakers touched on trending topics such as healthcare and online banking, discussed techniques including nonverbal cues in research observation and de-biasing interviews, and presented the motivations, challenges, and implications of usability testing and user research.
“Great user experiences are what consumers have come to expect. This has brought UX into focus beyond usability. The UX Masterclass presenters were able to give attendees perspectives that are diverse and crucial to grasping multiple interactions, across a range of touch points and channels,” said Gavin Lew, User Centric Managing Director. “I’m confident attendees have a new outlook on user experience research and walked away thinking ‘what I do has tremendous impact.’”
Counter to routine usability and design conferences, attendees were invited to discuss country-specific challenges with respect to UX research, design considerations, participant idiosyncrasies, and other factors for global testing. Attendees had the opportunity to meet with UX professionals from Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Italy, Japan, Netherlands, New Zealand, Russia, Spain, South Africa, South Korea and United Kingdom.
“User Centric has been in the global space for a long time, with over 150 global projects during the last six years,” User Centric Managing Director Bob Schumacher said. “The UX Masterclass tours twice a year. Prior to Chicago, conferences were held in New Zealand, Montreal, and Copenhagen. This particular event was the perfect opportunity to demonstrate User Centric’s global connection close to home.”
User Centric hosted the UX Masterclass on behalf of the User Experience Alliance (UXalliance). The UXalliance is a working network of 24 leading usability companies with over 300 consultants across six continents. The next two UX Masterclasses will be in Johannesburg (Spring 2012) and Moscow (Fall 2012).