New York, NY, October 03, 2011 --(PR.com
)-- Thanks to the advent of e-publishing, there’s a new trend coming to the publishing world―prequels, paired with their public domain originals. The beginning of the Literary Two-for-One.
With traditional publishing, pairing say, a prequel like Ahab’s Wife with the original Moby Dick would result in a book over 1,300 pages long. The increased printing costs would lower profits. But that hurdle is gone now.
First to realize this new e-pub advantage is Mark Osmun, author of Marley’s Ghost the 2000 prequel to A Christmas Carol. First published traditionally and reaching #126 on Amazon’s bestseller list, the novel went out of print. So Osmun brought it back, first as a print-on-demand book (via Lulu) and then as an epub book for Amazon’s Kindle (http://tinyurl.com/3bjacfy). But this time, he added all of Dickens’s original Carol, a perennial bestseller.
“There’s no added cost in producing both books together,” said Osmun, “so why not give readers both novels?”
In addition, the marketing potential increases dramatically. Since A Christmas Carol is a perennial bestseller, pairing it with Marley’s Ghost gives readers a bonus at no extra cost and helps Osmun’s sales.
Upon hearing of the new approach, author Don Wallace (One Great Game) quipped, “Imagine the possibilities: my bawdy limerick, plus The Bible as a bonus. But he's (Osmun) done it and now the floodgates are wide open.”
“The trouble with being the first to do something is that it’s not a trend until others follow,” Osmun said. “But watch: others will follow. It just makes too much sense.”
Twelfth Night Press