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3Defy, Inc.

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New Web Service Converts 2D Photos Into 3D Models

New York, NY, October 04, 2011 --( 3Defy, today announced the public release of their web-based toolset for the conversion of 2D photos into 3D models. The free service aims to expand the amount of quality online content that is viewable in 3D, by providing an easy way to transform existing 2D content into 3D form.

"The 3D models created with 3Defy are much more realistic than anything previously possible in the field of 2D to 3D photography," said the company's Founder Chris Wallace. "Our modeling tools enable users to recreate real-world 3D structure by interacting with the depth and texture of objects within a scene."

Since commercial cameras are now available which can take 3D photos, the primary benefit of 3Defy is that it leverages the wealth of content which already exists in 2D form. Artists and photographers don't need to recreate their content portfolios from scratch in 3D, they can use the provided tools to enhance and revitalize 2D work that has already been done.

The release was strategically timed to coincide with Adobe's upcoming release of Flash Player 11, which makes it possible to deliver sophisticated 3D experiences directly in the browser. 3Defy has been optimized to take advantage of the GPU-accelerated 3D graphics rendering capabilities, and it serves as a demonstration of what is possible with Adobe's new platform.

3Defy is a software development company which specializes in browser-based 3D software. 3Defy designs, builds, and deploys technology solutions which take advantage of the latest 3D technologies, including Flash Player 11 (Stage 3D/Molehill) and HTML5 (WebGL). "We decided to release our flagship product as a free service, in order to promote our team's capabilities in the field of web-based 3D software development. We're actively taking on custom software projects, and 3Defy has been an exciting way for us to showcase our skills."

The 3Defy website is available at For further information, contact Chris Wallace at

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3Defy, Inc.
Chris Wallace

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