Los Angeles, CA, April 19, 2007 --(PR.com
)-- With Paris and Milan fresh in her mind, Jessie Johnson set out to bridge cutting edge European contemporary styling with the flavor of today’s American woman. Spy Zone Exchange, an international fashion house, will provide the platform for Johnson to launch the Spice and Roses Fall 2007 collection. Jessie Johnson has created the next wave in embellished prêt-a-porter.
“Spy is an international sensation. As the leader in embellished fashion, we understand what it takes to be in the forefront. Jessie created ‘Spice and Roses for SPY’ to link Spy’s international success in an appealing way that the American people can appreciate,” boasts Maurice Rahmani, CEO of Spy Zone Exchange.
Johnson proved a major success as the creative director and head designer with previous worldwide collections including, Jessie USA, Goa, & Vintage Rebel. Both a friend and mentor to designer Alex Caugant (Antik Denim and Life and Death), Johnson is a veteran to great fashion with market appeal. The launch of her latest women’s contemporary label Spice and Roses boasts a complex balance of raw, yet feminine styles.
“We have used cashmere, leather, silks, georgettes, wool crepes, pinstripes, satins, studs & chains, to name but a few. I knew I had to create a concept that was raw and a little rough around the edges, with the ability to adapt for any occasion yet simple and easy to throw on in a hurry… it is very much how I love to live my life!” quoted Jessie.
A little bit nice and a little bit rock and roll, the Spice and Roses collection is infused with a hint of elegance and a punk rock attitude. It was no surprise that international pop star sensation Avril Lavigne was the first to adopt Spice and Roses for her press tours. The item chosen by Lavigne was the signature Spice and Roses Motor Jacket (shown above in Deep Purple, available in limited quantities at $510.00).
Spice and Roses by SPY-- Spy Zone Exchange founded by Maurice Rahmani in New York City. With loyal accounts world wide, this international fashion house continues to set the trends in the market based on the success of its collections in the international markets. In 2007, Spy Zone Exchange launched ‘Spice and Roses by SPY’, a designer contemporary collection from Los Angeles, with designer Jessie Johnson. The ‘Spice and Roses by SPY’ collection elegantly infuses a European sensibility with an American rock-n-roll attitude and is currently available at specialty boutiques worldwide. Leather and fine apparel retail between $140 and $600.