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My Lifestyle PA Limited

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A Dedicated PA for the 1st Person in the iPhone 5 Queue

Rob Shoesmith, the first person queuing in line for the Apple I Phone 5 has been given his own Private PA by a London Lifestyle Management company to make his month long camp more bearable & more organised.

London, United Kingdom, October 06, 2011 --( Rob Shoesmith started queuing this morning outside the Apple Store at Covent Garden before the release date of the iPPhone 5 is announced this afternoon during the Apple Key Note. Rob, who could be camping for up to a month outside the central London store during his "I Phone 5 Experiment," is not able to spend any money at all whilst he’s in line. As of today he is relying solely on donations from companies to help make his wait a luxurious one.

My Lifestyle PA, which offers a bespoke PA & Lifestyle Management Service in London, has sponsored Rob’s experiment by donating 16 hours of their PA & Lifestyle Management Services whilst he waits in line so that he has his own dedicated Private PA. They’ll be running errands for Rob & helping him with any requests that he may have whilst he’s in line. The company will also be holding a weekly meeting with Rob outside the Apple Store to go through he’s requirements for the week ahead.

Director Emma Fletcher, comments: “We met Rob this morning and travelled with him to the Apple Store and we’re looking forward to helping him with any requirements that he might have whilst he’s in line. It’s going to be a long month outside the store and we’re there to help. We’ll also be keeping his place inline if he needs to take a quick shower!”

My Lifestyle PA will be providing PA & Lifestyle Management service to Rob Shoesmith outside the Apple Store, Covent Garden from today.

My Lifestyle PA Limited offers PA & Lifestyle Management services with no membership fee. Clients can either pay an ad hoc hourly rate of £45, or can buy blocks of hours for a discounted rate. Visit or call 0300 900 1000 to learn more. You can follow Rob Shoesmith’s experiment at

Contact Information
My Lifestyle PA Ltd
Emma Mead

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