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Microsoft Extends Retail Realm’s Distribution Rights of Microsoft Dynamics Retail Management System (RMS) to Canada and Latin America

Retail Realm launches Latin America and Canada divisions to bring leading retail and POS software to new SMB markets in new regions.

Sonoma, CA, October 08, 2011 --( Retail Realm (, a global software development and distribution company, announces they have just secured extended distribution rights from Microsoft to sell Microsoft Dynamics Retail Management Systems (RMS) in Canada and Latin America. This move was prompted, in part, by Retail Realm’s steady multi-year growth in RMS sales and increased acquisition of resellers throughout North America. With already a strong RMS presence globally as well as sales and marketing teams strategically placed in Canada and Latin America, Retail Realm will now be able to more aggressively promote and distribute RMS beyond U.S. borders.

Andrea Vesga, LATAM Director of Sales for Retail Realm, will spearhead the sales and marketing campaign in the Latin America retail market. Vesga has worked in various computer software and technology fields for almost a decade and holds a MBA degree in International Business Administration. At Retail Realm she will be primarily responsible for creating and implementing an aggressive business and sales plan to introduce RMS to a viable market.

“LATAM is ripe and ready for RMS,” said Vesga. “In fact, they’re hungry for a flexible, scalable, and feature-packed solution, such as RMS. We already have orders lined up; this distribution agreement with Microsoft will allow our Retail Realm LATAM division to meet the demand.”

In 2009, Retail Realm successfully launched their United States division, Retail Realm Distribution. Today, they have a very large reseller channel base, giving retailers not only the industry-leading RMS software but also utility add-ons that enhance and extend it. These features and functionality include advanced ordering, faster and more interactive headquarters and store communications, intuitive item creation, scan to bag, budgeting, dozens of new item property wizards, marketing data collection features, increased system security, expanded payment capabilities, and more.

“We’re excited to extend our reach in the global retail community,” said Louis Piedra, V.P. of Sales and Marketing for Retail Realm, who will initially direct all sales and business decisions in Canada concerning RMS distribution. “After we saw success in Europe, Asia, Middle East, Africa, and most recently the United States, the next logical step was to go into Canada and Latin America. We saw such a need for retail management solutions there, and we feel Retail Realm will be crucial to building strong customer relationships in those territories.”

Each division will be represented at Retail Realm’s second annual ‘Microsoft Dynamics Reseller and User Conference,’ scheduled for January 27 – 29, 2012 at Caesar’s Palace in Las Vegas.

Company Info: Retail Realm is a global company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers.

Sales Inquiries Contacts:
LATAM Director of Sales, Retail Realm at
V.P. of Sales and Marketing, Retail Realm at

Media / Event Contacts:
Director of Marketing, Retail Realm at

Contact Information
Retail Realm Distribution
Cori Linder

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