Heifer International and 90octane Win 2011 Silver Award for Fundraising Excellence from FundRaising Success Magazine

Marketing agency 90octane employed a strategic paid search advertising program to boost donations during the nonprofit organization’s critical holiday season.

Denver, CO, October 16, 2011 --(PR.com)-- Digital marketing agency 90octane and nonprofit Heifer International earned a 2011 Silver Award from FundRaising Success magazine in the "On-the-Edge" category for a 2010 holiday fundraising paid search program. 90octane and Heifer International join World Vision U.S., Susan G. Komen Race for the Cure, Democratic National Committee, New York Public Library and the Nature Conservancy among other prominent organizations featured on this year’s list of Fundraising Excellence award winners.

90octane and Heifer International increased brand visibility and drove online donations to support the nonprofit’s goal of lifting families out of poverty while caring for the earth. Heifer International aimed to increase donations by 10% during each month of the holiday season, October, November and December, compared to the same time periods the previous year.

90octane used strategic, optimized paid search advertising campaigns to improve donations totals by 30 percent in October, 23 percent in November and 4 percent in December for an average of 19% per month. The conversion rate was also an impressive 19 percent.

About Heifer International
Heifer’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in 50 countries, including the United States, to help families and communities become more self-reliant. For more information, visit www.heifer.org or call 1-800-696-1918.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.

Rosemary Dempsey