Rescue Chocolate Helps Neighborhood Cats for All of November

New York, NY, October 26, 2011 --( Neighborhood Cats has been named the November 2011 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.

The mission of Neighborhood Cats is to promote methods for humanely reducing the feral cat population in this country. The humane method of choice? It’s called trap-neuter-return, or TNR for short. TNR involves trained volunteers rounding up the feral cats that they can find, seeing that the cats are spayed or neutered, and then returning the cats to their colonies to live out their lives in peace.

This strategy is very different from what rescue groups advocate for homeless dogs. The push with dogs is to turn them into pets by getting them adopted into loving homes. But very rarely will a cat that has been used to living on its own be a candidate for adoption.

Neighborhood Cats, which is based in New York City, has been something of a pioneer in the feral field, developing educational materials including books, videos, and online courses on how to practice TNR. The group’s workers also present at conferences and seminars throughout the country, and regularly collaborate with other organizations to develop new materials and tools.

The partnership with Rescue Chocolate was a logical one for the chocolate company. While most of the chocolate bars sport labels with a photo of a rescued pit bull, there is one label that features the portrait of a rescued cat. The bar is called Mission Feral Fig, and its accompanying literature urges consumers to join the TNR movement.

“I’ve lived with dogs all my life and never with cats,” said Rescue Chocolate Founder Sarah Gross. “But I’m certainly aware of the problems that cats face on the streets. I’m really honored to be able to be a small part of the solution.”

Her company offers a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. For example, in addition to the bar featuring feral cats, there are products called Peanut Butter Pit Bull, Pick Me! Pepper, Foster-iffic Peppermint, The Fix, and Fakin’ Bacon.

Gross cautions that while sales ultimately benefit the animals, her chocolate treats are only for human consumption.

The chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting Neighborhood Cats, visit For more information on Neighborhood Cats, visit

Contact information:
(917) 767-7283

Rescue Chocolate
Sarah Gross
917 767 7283