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evolution Technology by Great Hotels of the World Finds 40% of Corporate Negotiated Rates Are Not Visible on the GDS

London, United Kingdom, October 27, 2011 --( evolution launches new service offering to combat results of research.

evolution (, the hospitality e-commerce and e-distribution provider, has conducted research on over 200 hotels worldwide. The findings have been analysed, and demonstrate that 40% of corporate negotiated rates are not visible on the GDS, highlighting that this sector is poorly serviced by suppliers. The corporate sector evolution is referring to are those independent hotels who receive a large proportion of their corporate customers via the GDS.

After careful analysis of the research, evolution have discovered that using the best central reservation system (CRS) and channel manager (CM) technology is insufficient. Further research conducted has concluded that the majority of hotels are in fact aware of this issue; but with poor, nonexistent support from their current provider, hotels are unable to combat the problem. evolution upholds the belief that hotels should maximise their current accounts’ production.

evolution has identified eight main reasons why 40% of corporate negotiated rates are not visible on the GDS. The first is that often, wrong access codes are provided by travel agents. The second is that the hotel’s rates are visible, but they do not comply with the contract. The third reason is that incorrect access codes or pseudo city codes have been supplied. Other reasons illustrate that the contracted last room availability has not been applied by the hotel, incorrect loading instructions have been given, lower public rates are available from other sources, the wrong rate structure has been applied and finally that rates have not been loaded or have been loaded too late.

evolution has concluded that because these problems have been identified, they are able to be easily corrected and solved. By identifying these issues, evolution technology by Great Hotels of the World offers a solution for each of the eight problems. To find out more about how evolution’s new service offering aimed at the corporate marketplace can help you, please contact Tamara Pusnik +44 (0)20 7380 3717 or visit


For media enquiries please contact:
Tamara Pusnik
Business Development Manager
+44 (0) 20 7380 3717

Notes to editors:

evolution brings together e-commerce products and hotel reservation services to enable hotels to effectively manage and exploit the multi-channel world of e-distribution. evolution allows hotels to increase bookings, optimise revenue and keep complete control over their online profile. evolution’s team of technology experts developed evolution Demand Manager which enables customers to directly control a range of electronic distribution channels, including the GDS, from one simple-to-use interface. evolution is born out of Great Hotels of the World (GHOTW), one of the world’s largest hotel representation companies. Having used other companies’ technologies for nearly ten years, GHOTW was ideally placed to see the strengths and weaknesses of all the systems in the marketplace. From this perspective, GHOTW decided to build their own GDS and ADS reservation platform from scratch. Their team of passionate, dedicated and creative technology experts has created evolution Demand Manager, bringing a fresh and innovative approach to today’s e-distribution landscape, while taking the concept of rate distribution to the next level.

Further information and a video overview of evolution can be found at
Contact Information
Great Hotels of the World
Ashleigh Silverman
+44 (0) 20 7380 8564

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