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campus2careers Taps 97 Degrees West to Brand Its Entry-Level Job & Internship Site


campus2careers, Inc., (www.campus2careers.com), an Austin-based job and internship site for students and recent graduates, has signed with 97 Degrees West for branding and marketing services for the development of a parent brand for its new service offerings.

Austin, TX, October 28, 2011 --(PR.com)-- campus2careers, Inc., (www.campus2careers.com), an Austin-based job and internship site for students and recent graduates, has signed with 97 Degrees West for branding and marketing services for the development of a parent brand for its new service offerings.

Under the terms of the agreement, 97 Degrees West, an Austin-based advertising and marketing firm specializing in strategic branding, creative and marketing campaigns, will work with the web-based start-up to create a brand strategy that will incorporate its new offerings, develop a stronger graphic identity, and update the company’s online presence.

Founded in 2009 by Jay Whitchurch and Nathan Green, campus2careers (c2c) is the first online recruiting tool to use a powerful, profile-based matching system that precisely connects small and midsize businesses with the best candidates for entry-level part-time, full-time and internship positions. The firm took its website live just over a year ago and has already reached its goal of 1,000 job postings and 5,000 students registered. c2c clients include SXSW, Bazaarvoice, HostGator,and Livestrong.

“We are thrilled to be working with 97 Degrees West,” said Jay Whitchurch, CEO of campus2careers. “Because of the firm’s reputation for powerful brand storytelling, not to mention their outstanding creative, we know we’re in great hands.”

This news comes on the heels of campus2careers winning the RISE Fast Pitch and Texas Rising Star Award, identifying them as one of the top start-ups in Texas.

Financial terms of the agreement between campus2careers and 97 Degrees West were not disclosed.

For more information, visit http://www.campus2careers.com.

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About 97º West
Proudly based in Austin, TX, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdoms and practices of the marketing industry. They have depth and expertise in all the traditional areas (interactive, account service, strategic planning and creative execution), but don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice, which speaks to the ‘truth’ of your company. 97 Degrees West is a HUB and WBENC certified agency.

For more information, visit http://www.97DWest.com
Contact Information
97 Degrees West
Curt Young
512-473-2500
Contact
97dwest.com

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