Central Point, OR, October 29, 2011 --(PR.com
)-- McPartland Medical, LLC, an Oregon based media company, has launched the first digital television network designed exclusively for eye care offices and optical consumers: Ocuport TV.
The initial launch attracted hundreds of optometrists, ophthalmologists, and opticians, which generated over 100,000 patient/consumer views per week. McPartland Medical anticipates several million view per year.
Complete with regular programming, originally produced patient education segments, local weather, and several strategic partners, Ocuport TV is “growing at an exceptional rate, and is completing transforming the look and feel of eye care facilities,” says Dr. McPartland.
Topics range from contact lenses and dry eye, to refractive surgery, ocular disease, and cosmetic eye care. Ocuport TV programming is updated regularly, and helps business owners increase patient retention and compliance, and users also report a significant increase in the sales of optical goods and services.
Akin to traditional television advertising, Ocuport TV programming is interspersed with short and informative video-based advertisements. Currently, ads can be purchased through Ocuport.com in :15, and :30-second segments.
The captive audience generally waits for 15 to 30 minutes in the eye care provider’s waiting room and exam room(s). Ocuport TV is the most direct form of advertising in the ophthalmic world today. “(Ocuport TV) targets patients/consumers just before—and at the moment—they are making eye care related decisions and purchases,” says Dr. McPartland. “This is a dream for advertisers! In fact, it is not uncommon at all for patients to walk into the exam room, and request a product or service that they were just introduced to in the waiting room.”
Who: McPartland Medical, LLC, an Oregon media company.
What: A specialized television network for eye care providers, and the patients they serve.
Where: Currently being used world-wide.
Why: To educate and entertain patients as they wait, while increasing revenue for business owners. A great way for advertisers to reach a highly targeted and captive audience.
Please contact Dr. Graham McPartland (866-506-5770), or firstname.lastname@example.org