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Sparkling Logic, Inc.

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It's Official, Dr. Charles Forgy Joins Sparkling Logic as Strategic Advisor

The inventor of RETE brings new algorithm & expertise to Sparkling Logic, the new Decision Management company.

San Francisco, CA, October 31, 2011 --( Sparkling Logic, the company founded by the team of leading experts in Decision Management, announced today that Dr. Charles Forgy has joined the company as a strategic advisor. Dr. Forgy, an industry leader in the field of artificial intelligence, will contribute to the Research & Development efforts of the company as the company continues developing its Decision Management innovation. Additionally, the Sparkling Logic SMARTS™ product is the first to integrate Dr. Forgy's latest Rete-NT algorithm.

“Dr. Forgy brings outstanding capabilities and an extensive background in artificial intelligence; he has already enabled the business rules space with the invention of the Rete algorithm,” said Carlos Serrano-Morales, Sparkling Logic Chief Technology Officer. “As we address the challenges of managing decisions in the modern, fluid, data and event driven, business worlds, Dr. Forgy’s expertise in high performance algorithms and parallelism will significantly contribute to Sparkling Logic’s leadership in Decision Management.”

Dr. Forgy joins Larry Rosenberger, ex-Chief Executive Officer and now research felow at FICO, and Patrick Perez, ex-Chief Executive Officer at Neuron Data, on the board of advisors at Sparkling Logic.

Dr. Forgy will continue to fulfill his duties as President and Chief Executive Officer at PST, in addition to his new role at Sparkling Logic. Previously Dr. Forgy was Chief Technology Officer for RulesPower, acquired by FICO, where he developed the prior generation of the Rete algorithm.

“It’s an exciting time to be joining the Sparkling Logic team as their R&D advisor,” Forgy said. “I see a promising future for Sparkling Logic and its innovative approach to Decision Management. I am honored to be a part of it.”

About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic. The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise. The company advises Fortune 500 customers on Decision Management strategy and architecture. Sparkling Logic SMARTS lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start and enables true collaboration for crowd-sourced decisions for the most creative cases. Learn more about Sparkling Logic at

Sparkling Logic, Sparkling Logic SMARTS and RedPen are trademarks of Sparkling Logic, Inc. in the United States and in other countries.

Contact Information
Sparkling Logic, Inc.
Carole-Ann Matignon
408 834 7002

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