UserTesting Sits Down with Gemvera.com
UserTesting.com sat down with the product team at Gemvara, which lets customers design their own engagement rings, gemstone pendants, and other elegant jewelry.
Mountain View, CA, November 04, 2011 --(PR.com)-- UserTesting.com sat down with the product team at Gemvara to discuss their website usability and their user testing process. Testers successfully designed rings and provided commentary on everything from navigation to gemstone selection and pricing. The team wanted to find out how customers would use the Share feature, which lets them post a picture of a completed item on Twitter or Facebook.
Gemvara.com lets customers design their own engagement rings, gemstone pendants, and other elegant jewelry. At Gemvara, the personal is meaningful. This includes understanding the needs—and actions, and inner thoughts—of customers, and sharing those insights with the rest of the company.
Read the full article at http://www.usertesting.com/2011/10/27/at-gemvara-feedback-is-personal/
UserTesting.com is a “crowdsourcing” service that provides fast and cheap usability testing. They give you access to a large panel of users, on-demand. You get to “look over the shoulder” of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. This dramatically decreases the cost and hassle of user testing.
Online marketing legend and tool junkie Bryan Eisenberg names UserTesting.com as one of his 3 essential conversion tools in an interview with Aim Clear.
“Ok, you know I am a tool junkie, and I keep a list of over 150+ tools to improve your website and marketing efforts at www.websitetestingtools.com but you are limiting me to just 3… what torture!”
First on The Grok’s list: UserTesting.com. “There is nothing like showing executives and their teams video of actual people using their website.” Feng-Gui and BoostCTR also got the nod.
Citing a study from eConsultancy, Bryan remarked: “The more tools you use to improve your conversion rate, the more you tend to master control over your conversion rate and have a higher conversion rate.”
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Gemvara.com lets customers design their own engagement rings, gemstone pendants, and other elegant jewelry. At Gemvara, the personal is meaningful. This includes understanding the needs—and actions, and inner thoughts—of customers, and sharing those insights with the rest of the company.
Read the full article at http://www.usertesting.com/2011/10/27/at-gemvara-feedback-is-personal/
UserTesting.com is a “crowdsourcing” service that provides fast and cheap usability testing. They give you access to a large panel of users, on-demand. You get to “look over the shoulder” of these users while they perform common tasks on your website, to see and hear where they get confused and frustrated. This dramatically decreases the cost and hassle of user testing.
Online marketing legend and tool junkie Bryan Eisenberg names UserTesting.com as one of his 3 essential conversion tools in an interview with Aim Clear.
“Ok, you know I am a tool junkie, and I keep a list of over 150+ tools to improve your website and marketing efforts at www.websitetestingtools.com but you are limiting me to just 3… what torture!”
First on The Grok’s list: UserTesting.com. “There is nothing like showing executives and their teams video of actual people using their website.” Feng-Gui and BoostCTR also got the nod.
Citing a study from eConsultancy, Bryan remarked: “The more tools you use to improve your conversion rate, the more you tend to master control over your conversion rate and have a higher conversion rate.”
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UserTesting.com
Jim Schuett
800-903-9493
www.usertesting.com
Jim Schuett
800-903-9493
www.usertesting.com
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