POTEMKIN, Inc.; How Perception is Everything and What to do with It in Business

A new book, based on the author’s true, entertaining, and funny stories that provides a guided-tour backstage into the controversial reality behind many Start-Ups. This original adaptation of the Potemkin villages to modern business makes the readers forget what they learned in business school and discover that the only 80/20 rule that matters is the 20 you show and the 80 you don't.

Hong Kong, Hong Kong S.A.R., November 06, 2011 --(PR.com)-- POTEMKIN, Inc. is a new book, in which the author takes the reader on a personal journey behind the scenes of many young Start-Ups.

Philippe Joly adapted the legend of the Potemkin villages to modern entrepreneurship to show how perception is everything and what to do with it in business.

This first book provides a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight and win every day by inventing their own rules and finding creative ways in order to seize opportunities.

Entrepreneurs always seem hungry for success, don’t they? But what if many were also just hungry, literally, as they struggle in their quest for success?

POTEMKIN, Inc. is a fun, controversial and original book that offers every small business owner some serious food for thought.

The book can be purchased in both paperback edition and eBook from lulu.com and local book stores. It will also become available this Christmas on all major distribution channels, including Amazon, Barnes & Noble, and Baker & Taylor.

POTEMKIN, Inc. is a must-read for anyone embarking on the rollercoaster ride of starting a business, and a wonderful read for even more experienced entrepreneurs.

For more information about the book POTEMKIN, INC., please visit www.potemkininc.com

Philippe Joly