Oxford, United Kingdom, November 07, 2011 --(PR.com
)-- PR agency, BOTTLE (http://www.bottlepr.co.uk), scooped "Best Use of Location-Based Tools" for its work with TV channel HISTORY at the prestigious CorpComms Digi Awards 2011 held in London on 6 July 2011.
BOTTLE was appointed in February by the TV channel to drive social media support for the launch of HISTORY’s new partnership with location-based social network, foursquare.
The tie up - a first between foursquare and a UK television channel, was aimed at encouraging people to engage with the HISTORY brand by "checking-in" via foursquare at London’s famous landmarks and historic sites as well as the lesser known parts such as bars and cafes, monuments and streets.
Paul Sutton, Head of Social Communications at BOTTLE says: “We are absolutely thrilled to have won this award for our HISTORY PR campaign. Online activity is becoming increasingly important within PR. To receive this recognition from a judging panel that includes highly respected industry peers is extremely satisfying, and proves that BOTTLE is a PR agency with a credible social media stance.”