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The Heat Fitness

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Office Workers Eating Their Way up the Obesity Ladder

Britainís traditional one-hour lunch break is expanding the waistlines of millions of office workers, a recent survey has revealed.

Exeter, United Kingdom, April 24, 2007 --( More than 1,500 office workers took part in The Heat Personal Fitness survey (, with almost 82 per cent admitting they were making bad food choices during their lunch breaks and gorging on fatty foods due to severe hunger pangs.

Many are also forced to work through their lunch breaks and only have time to snack on convenience food, throwing healthy choices out the window.

Now, a new diet has been created by a health and fitness expert that addresses these dangers. The Lunch Box Diet is designed to help the nation’s desk-based workers to follow a healthy regime that maximises their energy levels and sharpens their minds.

The no-nonsense diet allows people to have a nourishing breakfast and dinner, while still shedding weight safely, and the eating plan is also a great maintenance regime for those who want to ensure their diet is energy fueled, healthy and has lots of variety.

The Lunch Box Diet encourages grazing throughout the day to combat hunger pangs and uses super foods to provide the anti-oxidants necessary to prevent free radical damage, which combats premature aging of the skin, fights disease and maintains a healthy lifestyle.

And 89 per cent of those surveyed said they would try the Lunch Box Diet, as good health and nutritional foods were vital when fighting the flab.

Renowned personal fitness trainer Simon Lovell, the mastermind behind the Lunch Box Diet, has used his expertise to create an intelligently balanced plan. He explained: “The diet has snowballed from healthy eating plans I gave to office-based clients to supplement their fitness programmes. They worked so well that clients were passing them on to their friends and colleagues. I decided I had produced something special, quick to implement and, most importantly, doable.

“People can drop down to their ideal weight without compromising their health - it just takes a bit of direction and professional advice. There are definitely negative repercussions when using certain diets, which can have long-term effects on your health. I want to show people they can lose weight and actually improve their health as part of a whole lifestyle change.”

And those that have already downloaded the diet have discovered they can lose weight and keep it off by sticking to the revolutionary plan.

Hairdresser Nicky Mills, 30, of Exeter, said: “In my job I used to skip meals constantly and then snack on junk food. I have battled with my weight all my life, but always ended up putting it back on after stopping a diet. Using the Lunch Box Diet has changed all that. This is the first time I have lost weight without feeling hungry and I haven’t put it back on again, which is fantastic.”

While Sarah Panter, a Devon and Cornwall NHS worker, said: “The diet is so simple, tasty and great for me in the office. I lead a busy life and found I’d often be reaching for the crisps or chocolate bars. Now I’ve replaced those choices with a diet that ensures healthy alternatives are always on hand for when I get hunger pangs.”

The diet can be downloaded at It can be bought as a stand alone package for £5.95 or users can subscribe to the site where they can benefit from a wide range of other personal training tools.

Notes to Editors:

· The Heat Fitness was launched in 2004 by Simon Lovell and has grown into a nationwide personal training business in the past 12 months. Based in the South West, it provides a unique and unrivalled approach to personal training and lifestyle development.

· The Heat has already attracted considerable media attention through a number of case studies in the press detailing how he has transformed the lives of his clients. Check out the press section on the web site for more details.

· The Heat Fitness website survey asked 1,500 office workers in the South West for their views on dieting, the dangers of faddish diets and healthy lifestyles.

Contact details:

For further information, images or to request interviews with Simon Lovell, please contact:

Chris Marke
Creative Media Solutions
01392 437783
07795 292934

Contact Information
The Heat Fitness
Simon Lovell

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