BOTTLE Wins RM Education Brief

BOTTLE’s creative communications experts to deliver a year-round PR strategy to reach customers and engage parents.

Oxford, United Kingdom, November 28, 2011 --( RM Education, the company that helps teachers to teach and learner to learn, has hired PR agency, BOTTLE (, to handle its PR brief following a competitive pitch.

RM Education provides innovative products ranging from classroom resources, through school technology, to systems for marking exams and delivering school performance data. Its customers include schools, colleges and universities, local government associations, and central government education departments and agencies.

Claire Cairns, founder and director of BOTTLE, comments: “RM Education’s core market includes schools, colleges, exam bodies and – increasingly - parents. We are working as part of the company’s extended communications team to deliver a year round strategy to reach existing and potential customers, as well as to engage parents.

“We will be drawing on RM Education’s panel of experts to provide media with comment and opinion and create roundtable discussion and briefing opportunities on the ever-changing education landscape.”

The PR agency will report directly to Rebecca Bleasdale, Head of Communications, who said: "Our appointment of BOTTLE comes at a time of unprecedented change within the education sector. We appointed BOTTLE because they showed a strong understanding of the communication challenges within our market and demonstrated both contemporary and creative ideas to address them. BOTTLE is a natural extension of our communications team and we look forward to working together in partnership."

Nina Sawetz
+44 (0) 1865 882988