BOTTLE Appointed by Shoe Zone to Build Brand Awareness

Consumer PR consultants at BOTTLE will build brand awareness for Shoe Zone, handling media relations and undertaking social media outreach.

Oxford, United Kingdom, November 09, 2011 --( The UK's leading footwear retailer, Shoe Zone, has appointed BOTTLE’s consumer-focused PR consultants ( to handle its PR brief.

Shoe Zone currently trades from over 550 stores throughout the UK and Republic of Ireland. The retailer sells approximately 30 million pairs of footwear per annum with an average of 57 pairs per minute.

BOTTLE will handle media relations to build brand awareness for Shoe Zone and build on its nationwide reputation as the UK's leading footwear retailer.

BOTTLE will also undertake social media outreach for the brand, identifying online target audiences through Facebook, Twitter and blogger outreach.

Claire Cairns, founder and director of BOTTLE, says: "We are thrilled to be working with Shoe Zone and look forward to introducing the brand to the consumer media."

Naomi Shefford, Marketing and Property Director of Shoe Zone, says: "BOTTLE presented a solid, yet exciting presentation during the pitch process. We are looking forward to working with BOTTLE and are confident of great results."

Nina Sawetz
+44 (0) 1865 882988