Gero Vita Expands Product Line with Focus on Quality, Convenience, and Value for the Health-Conscious Consumer

Nutritional supplement users now have an easier way to get fundamental nutrients without paying high markups at retail stores, thanks to California-based nutraceutical company Gero Vita. The company’s new GVI Essentials product line features multifunctional nutrients that benefit fundamental wellness to complement its advanced line of formulas.

Los Angeles, CA, April 25, 2007 --(PR.com)-- Nutritional supplement users now have an easier way to get fundamental nutrients without paying high markups at retail stores, thanks to California-based nutraceutical company Gero Vita™. The company’s new Gero Vita™ Essentials product line features multifunctional nutrients that benefit the fundamental components of wellness—including heart, brain, bone, joint, and cellular health.

Developed to complement the company’s existing line of exclusive formulas, which are sold direct-to-consumer, the collection includes CoQ10, CoQ10-H2, Pycnogenol®*, Triple-Strength Glucosamine Chondroitin, and Triple Omega 3-6-9. Each nutrient has been chosen for its potential to promote real benefits for the structure and function of the body, as illustrated in accumulating research.

For example, the Essentials line features Triple-Strength Glucosamine Chondroitin, which contains 1500 mg of glucosamine and 1200 mg of chondroitin—dosages that have been clinically verified for joint mobility and comfort. The company will continue to expand the research-based collection during the coming months.

“Millions have relied on Gero Vita™’s exclusive nutritional formulas for almost two decades. With the new Essentials line, customers now have a complete solution for their natural health needs,” said Jim Chiang, the company’s Vice President of Operations.

To introduce its Essentials line to the health-focused public, Gero Vita™ is offering an unprecedented offer for a limited time: customers can try two Essentials free of charge with each regularly priced purchase. Visit www.gvi.com or call 1-800-678-7860 for details and restrictions.

“We want to reward our customers with an unprecedented offer to help them maximize each dollar they spend on nutraceuticals without ever sacrificing quality,” said Chiang.

Founded in 1989, Gero Vita™ is an innovative nutraceutical company that produces state-of-the-art nutritional supplements and vitality products. Gero Vita™ is also affiliated with the Journal of Longevity, a monthly magazine that explores scientific and alternative approaches to health and wellness.

*Pycnogenol® is a registered trademark of Horphag Research, Ltd.

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Gero Vita
Laura Belliveau
310.348.3722
www.gvi.com
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