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Smart Communications Philippines Chooses Greenpacket’s Intouch Connectivity Management and Data Offload Solutions

Greenpacket’s award winning Intouch Connection Management Platform (ICMP) will enable Smart to be the first Philippines operator to offer converged connectivity across its 3G and WiFi access networks.

Kuala Lumpur, Malaysia, November 12, 2011 --( Greenpacket, a leading developer of next generation mobile broadband and networking solutions, secured a major win with Philippines’ largest wireless service provider, Smart Communications Inc (“Smart”). Greenpacket’s award winning Intouch Connection Management Platform (ICMP) will enable Smart to be the first Philippines operator to offer converged connectivity across its 3G and WiFi access networks.

With Greenpacket’s cost-effective ICMP solution, Smart can readily deploy services using existing SIM-based technologies and Wi-Fi infrastructures on both Smart-owned and partner-networks without infrastructure upgrades. The ICMP solution enables seamless connectivity across 3G and WiFi access networks, thus providing a strategy for alleviate network congestion by offloading data to less expensive and less congested WiFi access networks. Additionally, the ICMP is customized to support Smart’s new targeted advertisement push services.

“Customer satisfaction is our utmost priority and Smart Communications, Inc. always strives to deliver the best service experience. We chose ICMP because the Greenpacket team has shown strong capability in delivering a superior product that is customized according to our needs,” said Mario G. Tamayo, Head of Smart’s Technology Services Division.

The Philippines has one of the highest internet penetrations by population globally at about 30% providing huge potential for mobile broadband. However, with increased data usage, operators are seeing the decoupling of data traffic and revenues on their networks.

Kelvin Lee, Senior General Manager of Greenpacket said, “A growing number of operators consider data offloading to be the more viable solution to resolve the network congestion by offloading data traffic onto complementary Wi-Fi networks without altering their existing infrastructure compared to network expansion and thus, benefiting from more capacity at lower cost per bit. By converging multi-network access technologies, consumers can have the best service experience from their operators.”

“We are pleased to be working with the leading and largest service provider in the Philippines. We are confident of our leadership in Connectivity, Data Offloading and Mobility Management markets globally. At this stage, we are committed in leading the market by providing Wi-Fi solutions that are field proven and commercially deployed globally. With over 10 years of pioneering efforts in research and development, we continue to be a strong advocator in delivering the best connectivity experience to our customers,” he added

Greenpacket’s ICMP is gaining momentum as a choice connection and data offload management solution of tier-1 telcos. The company recently clinched a similar deal with Time Warner Cable, the second largest cable provider in the U.S. for its Windows and Mac Platform. The solution is also being deployed by Hong Kong’s leading telco, PCCW a 3G and 4G communications and technology provider. Lee expects to close more deals for the ICMP suite of solutions with operators keen on finding avenues to optimize access networks, manage connectivity across devices and also generate more revenue.

Greenpacket will be presenting at the Broadband Traffic Management Congress on “Enhancing End-User Experience with WiFi Offloading” on 16th November 2011. Learn how Greenpacket’s WiFi Data Offload Solution can help take steps to define and refine your capacity strategy before your network congestion gets out of control. You will have the opportunity to speak to Greenpacket experts about solutions that will help manage key strategies such as Optimising and Enhancing User Experience, Reducing Cost of Delivery, Addressing the Impact of Mobility Towards LTE Convergence, and Delivering New Operator Business Models.

Broadband Traffic Management Congress is a three day expo which runs from the 15th to 17th November 2011 in London.

Contact Information
Kathleen Martin

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