Ridgefield, CT, November 12, 2011 --(PR.com
)-- This week on The CEO TV Show with Robert Reiss, the guest is Shelly Lazarus, Chairman and former long-time CEO of Ogilvy & Mather, one of the leading advertising agencies in the world. The interview discusses the importance of corporate culture to a company in ways that few executives have heard it described, by one of the experts who understands the subject intimately since Ogilvy & Mather have been called upon frequently to execute branding and strategies that are the external expression of corporate culture.
The interview begins by focusing on the quality of leadership in an organization and what makes a good leader. On this, Lazarus says, "A good CEO is someone who has a vision of where he or she wants to take the organization and can express it in a way so everyone can understand it," Lazarus explains. "Communications is critical because people must know where the organization is going if they are going to engage in the journey."
Addressing what else is important in a leader, Lazarus remarks, "He or she must have an inherent sense of optimism. If you are a leader and you aren't optimistic, why should anyone follow you?" Lazarus asks.
Reiss, host of the CEO TV Show inquires, “But can CEO's fake this?” “No, It simply isn't possible,” Lazarus responds. “People can smell if you're not genuine and honest," she continues. "So if you're the leader and you can't see things getting better, or don't know how to make them better, it's time for you to step down and let someone else define the road ahead."
Finally the dialog focuses on the importance of "corporate culture." Lazarus says, "I think corporate culture is all important! It is the summation of everything you as a leader and as an organization believe in, what your principles are, what your values are, and it teaches you how to behave. It says, "these are the things we will always do, and these are the things we will never do!" Lazarus passionately proclaims. "I can't personally talk to all 18,000 employees in the company, but I can communicate to all of them what we believe in - but the words must be backed up by my deeds as a leader: In this, corporate culture begins and is sustained from the leader!"
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