Bayshore Shopping Centre E-Style. A Virtual Shopping Revolution.

Ottawa Shopping Centre to unveil Virtual Shopping App - Bayshore teams up with high-tech mogul to create new Holiday retail experience.

Ottawa, Canada, November 13, 2011 --( With the Holidays in clear view, retailers are revving up for what they hope will be an efficient – and profitable – gift-giving season. By that same token, shoppers are looking for deals, gift ideas, and unique finds, while avoiding the masses, amidst their favorite shops and an abundance of free parking.

Not even St. Nicholas could deliver this, could he?

In a partnership made in Holiday heaven, Bayshore Shopping Centre has teamed up with high-tech mogul and business magnate, Sir Terry Matthews, to unveil a new campaign that will revolutionize the Holiday shopping experience.

Bayshore E-Style includes a virtual shopping application, created by Ottawa-based Isca Solutions, which will do the bulk of your shopping work before you even set foot in a retail store. Among its helpful features, the application will offer gift ideas – for all ages and styles – and seek out the lowest price and nearest store to pick up your item.

“Over the past few years, more and more people have opted to do their Holiday shopping online,” says Angie Russell, Marketing Director for Bayshore. “The face of retail is changing quickly, and Bayshore is tremendously excited to lead the charge in adapting our services for the modern consumer.”

Shoppers can receive the information inside the state-of-the-art E-Style Lounge, located on the main level of Bayshore Shopping Centre, or have the information sent to their home computers or SmartPhones – before even leaving the house.

The fashionable Bayshore E-Stylists, each armed with a sleek iPad2, will be in the shopping centre to assist shoppers, and help make their Holiday shopping experience more efficient, cost-effective – and enjoyable.

The complimentary service will launch on Nov. 14 inside Bayshore Shopping Centre. Sir Terry Matthews will be present for the unveiling.

“Mobile applications are becoming essential for retailers to engage their audiences where they are, when they are. We are pleased to support Bayshore with their advanced thinking, and aggressive plans to provide state-of-the-art services for their patrons,” says David Waugh, Senior VP of Marketing for Isca Solutions. "With the launch of the Bayshore E-STYLE service, retailers will be able to engage shoppers in a significantly meaningful and engaging way."

The application is compatible with BlackBerry, iPhone and Android systems.

Providing an added local flair to the project, E-Style campaign images feature Ottawa supermodel Herieth Paul. The 17-year-old has graced the pages of Elle and Vogue, and is the current face of Calvin Klein.

Sir Terry Matthews, Denis Pelletier, Bayshore General Manager, and Angie Russell will be available for interviews on Nov. 14.

For more information, high-resolution images and/or advance interview requests, please contact:

Daniel Mackinnon
1 613 889 5093

James Jefferson
1 613 304 9591

When: Monday, Nov. 14, 2011, 10AM

Where: Bayshore Shopping Centre, 100 Bayshore Drive, Ottawa, Ontario.

Photo opps/Interviews: 10:30AM

Bayshore Shopping Centre
James Jefferson