Allegany, NY, April 26, 2007 --(PR.com
)-- To support the hot trend of private label marketing, SWILLparty, LLC, has developed the only private label wine tasting kit on the market. Any business can customize the kit with its own logo or graphics on a four-color label, custom designed free of charge. These custom-designed kits are available wholesale at www.swillparty.com.
According to MarketingProfs.com writers, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, “The new positioning of ‘premium store brands’ is revolutionizing the retail landscape.” The Private Label SWILL Wine Tasting and Club Starter Kit will add a boost of premium name branding to any wine-related business—another way for a retailer to differentiate itself from the competition. The Private Label Manufacturers Association says that “store brands enhance the retailer’s image and strengthen[s] its relationship with consumers.” These kits also make memorable gifts for companies to thank their special clients.
SWILLparty's wine tasting kit contains everything needed to host a wine-tasting party for eight or to start a social wine tasting club (excludes wine, glasses and friends).* The kit features wine rating cards, fun invitations, the exclusive SWILL™ Hosting 101 Guide, wine glass markers, stamped wine bags with elegant ribbons for blind wine tastings, pens, and a corkscrew. Company founders Anne Conroy-Baiter and Eva Potter also offer wine tasting supplies in bulk quantities for corporate events and fundraisers or to complement a winery's wine club offerings.
SWILL™...pairing people with wine!
More about SWILLparty:
SWILL™ (Several Wine Imbibers Liking Libations) was founded in 2003 as a social wine tasting club by Anne Conroy-Baiter. The first gathering had only 12 tasters, none of whom were serious wine aficionados. The group enjoyed the pressure-free party so much that they decided to do it again. Within three years the invitation list has grown to 160+ members. In 2005, Conroy-Baiter partnered with Eva Potter to found SWILLparty, LLC. With the goal of creating a wine tasting kit that promoted wine tasting parties and spurred the growth of social wine clubs, the partners combined their many years of event planning and marketing experience to develop the SWILL™ Wine Tasting and Club Starter Kit available at www.swillparty.com.
Buffalo, NY, wine consultant Eric Zubricky affirms: “[SWILL] is the best atmosphere in which to taste wine—no pressure, a warm and friendly environment...I firmly believe that if more people in the world were to take the attitude that SWILL does toward wine, we would have many more wine enthusiasts among us.”
*All kits are assembled by SubCon Industries, employing disabled consumers since 1970.