Tampa, FL, November 18, 2011 --(PR.com
)-- For the past 30 years, companies like McDonalds, Dunkin Donuts and Pizza Hut relied on Dr. Howard Moskowitz’s award-winning research to know what food the public wanted to eat. Now, the man responsible for shaping the way the American public has eaten for three decades, is using the same science to help Americans lose weight during the holiday season.
Renowned Harvard scientist Dr. Howard Moskowitz, the marketing wizard who made brands like Prego and Vlasic household names, has used his research to uncover the secret to weight loss. Dr. Moskowitz brings his innovative mind-typing science to the masses through www.KnowMeNome.com, a series of free, online “Mind Genome” quizzes that help anyone lose weight, sleep better and apply the science of their mind to everyday use.
“People struggle through the holidays to keep off those unwanted pounds,” said Dr. Moskowitz, who has been called “The Food Doctor” by ABC News. “My studies show that there’s no reason that most Americans can’t find a weight loss method that will still be effective despite the onslaught of fruitcakes and Christmas cookies. KnowMeNome tells you what weight loss method will work for your brain, and therefore what weight loss method will work for you.”
By analyzing the data from thousands of studies, Dr. Moskowitz was able to boil the statistics down to the fundamental elements that determine how the brain reacts to various weight loss methods. Realizing the huge practical implication of his research for an increasingly overweight population, he used these fundamental elements to create a simple tool that allows a person to discover the wiring of their own mind by answering three to five simple questions.
“People think they know what they want, but their brain really knows,” Dr. Moskowitz said. “With KnowMeNome, people can find out what their brain knows.”
Dr. Moskowitz has released his award-winning science to the public through his free website, www.KnowMeNome.com. After the present feature of weight loss, KnowMeNome will tackle other topics, such as stress and sleep.
“40 percent of Americans have sleep problems,” Dr. Moskowitz said. “KnowMeNome will find out what makes you sleep better, by asking your brain to tell you.”
Howard “Dr. Mo” Moskowitz is the CEO of Moskowitz Jacobs Inc., a marketing and research firm that he founded in 1981.
Dr. Moskowitz is a well-known experimental psychologist in the field of psychophysics and graduated from Harvard University with a Ph.D. in experimental psychology. He has written sixteen books, is a prolific public speaker and appeared weekly on ABC News for two years highlighting the most innovative and interesting aspects of the food industry. Dr. Moskowitz won the 2010 Walston Chubb Award for Innovation, designed to honor the most creative scientific discovery of the year.
For exclusive access to press materials including a media kit, visit KnowMeNome’s virtual media room at www.knowmenome.com/mediaroom.php.
For more information, or to book an interview or appearance for Dr. Moskowitz about KnowMeNome, contact Kendall Almerico.