Nagpur, India, November 20, 2011 --(PR.com
)-- Air Coolers have always been synonymous with summer heat in central India. Coolers are seasonal appliances and are sold only in the summer months from April to June. Although the air coolers sell at relatively higher price in the season during summer, consumers still prefer buying coolers only in the summer months when their real usage is needed. Therefore, Cooler retailers and manufacturers are least interested to sell the coolers during the lean season/winter months.
Ram Coolers, the brand leader for Air Coolers in Central India, has taken an entirely different marketing strategy this year during the lean season. Based on the consumer insight that a significant population of country is price sensitive and they are always in search of better deals/offers, the company has introduced limited period special buy-back offers along with attractive price options for Ram cooler models and coupled with extended warranty of upto 5 years on the coolers. "The extended warranty scheme of 5 yrs, which is valid only for the purchases during off-season period, is going to created ripples in the cooler market as 5 years warranty presently is not even offered on white goods” says Mr. Rakesh Awachat, the Director of Ram Coolers.
The special limited period off-season scheme is being marketed through various marketing channels across Nagpur, the home city of Ram Coolers.
As per Mr. Rakesh Awachat, the initial response of the scheme is good and customers have started approaching Ram Cooler's retail outlet to take mileage of this special offer. He added that the lean season promotional strategy is going to benefit Ram Coolers sales during the season too.
Ram Cooler, based at Nagpur, is the leading brand of Air coolers in the central India, which offers quality coolers of various models. The steel body of Ram coolers is given special dual color so that they look as attractive as the fiber body coolers are. Furthermore all Ram cooler models have galvanized steel body to avoid rusting and thereby offer longer life to the coolers. Ram coolers are available in many cities of Maharashtra, Madhya Pradesh, Chattisgarh and Andhra Pradesh. More information on Ram coolers is available on www.ramcoolers.com.