Gifts.com Partners with Givvy to Socialize Gifting on Facebook

Social shopping app helps friends discover the perfect gifts for the Holidays.

San Francisco, CA, November 23, 2011 --(PR.com)-- Givvy, a social gifting application built exclusively for the Facebook community, announced today the launch of a partnership with Gifts.com, the world’s leading gift recommendation service. The partnership strengthens the selection of Holiday gifts found on Givvy by adding expert recommendations from Gifts.com’s reputable “Gift Gurus.”

“Givvy is designed to help Facebook users find extraordinary gifts for their friends & family. Our partnership with Gifts.com helps us to deliver on this promise by leveraging the product knowledge and expertise of their gift curators,” said Claudio Miranda, founder & CEO of Givvy.

Launched in August 2011, Givvy redefined online social shopping by introducing the world’s first crowd-sourced Facebook store. Every product on Givvy is submitted, shared and popularized by users, making it the first truly social shopping experience on Facebook. Anyone with a Facebook profile can submit products to Givvy—including artisans and product experts—but only the products with the most user engagement and popularity rise to the surface of each category.

“Givvy represents the next evolution in social commerce by empowering people to build the first user-driven shopping experience on Facebook. This is significant because it allows people to readily tap into their community of peers to validate and influence their gift purchasing decisions,” said Miranda.

As the holidays approach, Facebook users will find Givvy particularly useful for creating gift lists to share with friends & family. This feature takes the guesswork out of gifting by providing a simple way for users to collect and share all of the products on their holiday wish list.

About Givvy
Givvy was founded by Claudio Miranda, an Internet veteran with over 10 years of experience in ecommerce and social media. Prior to Givvy, Miranda was the co-founder and CMO of Organic Bouquet, the leading online retailer of eco-friendly flowers & gifts. Miranda is partnered with CTO and co-founder Larry Rubin, a seasoned startup developer who recently built Socializr.com with Friendster founder Jonathan Abrams. www.givvy.com.

About Gifts.com
Gifts.com is the # 1 gift recommendation site, receives over 5million unique visitors per month, offers consumers hand-picked gift ideas and personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com was founded in 2005 and is a wholly owned subsidiary of Liberty Media Corporation (NASDAQ: LINTA)

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Givvy
Claudio Miranda
510-698-2703
www.givvy.com
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