Alpha: Gear for Gents and Skin Authority Bring Celeb Sizzle and Exclusive Products to West Hollywood

Los Angeles, CA, November 23, 2011 --( A shopping match made in heaven for guys and those who love them this holiday season. Alpha, the ultimate shop for gents in West Hollywood, and celeb-fave line Skin Authority partner for the ultimate in grooming gear. Used by hot male celebs including Tyler Perry and Chord Overstreet, Skin Authority is now carried exclusively in West Hollywood by Alpha.

“Alpha and are the ultimate one-stop shops for luxe gear for guys, which makes Skin Authority MAN a natural partner,” said Alpha Owner and noted style expert Darren Gold. “Both companies work with celebs, though you don’t need a star on the Hollywood Walk of Fame to benefit from the amazing skin care products. We’ve only been carrying Skin Authority MAN for a few weeks and guys are raving about the quick, visible results!”

Skin Authority is led by celeb skin care expert Celeste Hilling, “The days of men settling for products originally designed for women are over. With 83% of men being attracted to products which are specifically packaged for them and males spending $3.5 billion a year on plastic surgery, it is clear that there is no longer a negative stigma to men taking steps to look better or younger.”

And look younger, they will. Skin Authority MAN delivers what today’s men want: visible results from the first drop and the virtual coaching needed to stick with it long enough to reach their personal skin goal. Performing more than half a million skin care coaching sessions online in 2010, Skin Authority transforms the way people achieve lasting change in their skin.

Skin Authority MAN combines the best of nature and skin care science to undo and ward off the negative effects of aging, sun, stress and pollution. Technology tuned to men and found at Alpha includes:

· Age Defying Daily Wash – antibacterial gel removes dirt and oil, leaves skin refreshed and ready for a shave
· Age Defying Shave Serum – revolutionary serum lifts the hair shaft, not the skin, for an ultra close, irritation-free shave. Moisturizes with powerful skin softening extracts
· Age Defying Conditioning Toner – firms and tones skin as it calms irritation and prevents razor bumps
· Age Defying Hydrating Sunscreen SPF 30 UVA 4-Stars – water resistant, lightweight moisturizer provides full-spectrum UV protection to minimize aging effects of the sun
Skin Authority MAN is available from Alpha and Products begin at $28.

About Alpha: Gear for Gents – Founded in 2005 by style makers Darren Gold and Christos Garkinos, Alpha and are the ultimate one-stop shop for gifts for guys. Based in West Hollywood, the well-edited selection of both whimsical and practical items with price points for every budget meets the specific male challenges of how to love, groom, learn, look, home and entertain. For more information, please see

About Skin Authority - Skin Authority is the leading skin care lifestyle company. Through professional guidance & coaching, powerful & pure products, and profound professional treatment experiences, Skin Authority helps consumers make healthy choices to ensure a lifetime of youthful, radiant skin. Skin Authority is available exclusively at more than 250 leading spa partners, luxe retailers and online through

Skin Authority
Debra Locker