London, United Kingdom, November 23, 2011 --(PR.com
)-- Leading online fashion retailer YesStyle served as a sponsor of the EuroCosplay Championships 2011 held on October 29, 2011 at EXCEL, London’s largest convention center. A biannual cosplay (short for "costume play") competition, the EuroCosplay Championship seeks to strengthen and raise the profile of the cosplay community in Europe. The event is organized by cosplayers and the Movie Comic Media (MCM) Expo Group, and is part of the MCM Expo's London Comic Con, a weekend-long comic convention.
Qualifying rounds for the event took place all around Europe and contestants from over 24 countries competed in the final championship event in London. The competition focuses on craftsmanship and this year, contestants’ costumes were judged by three experienced cosplayers from Brazil, Japan and the United States. YesStyle’s sponsorship came in the form of shopping coupons and a one-year sponsorship of GEO contact lenses for the winner.
The event organizers expressed appreciation for YesStyle’s sponsorship. "We’re delighted to have Asian fashion specialist YesStyle as a sponsor of the EuroCosplay Championship,” said David Axbey of MCM Expo Group. “Cosplay’s popularity across the United Kingdom is skyrocketing. More and more people attend London Comic Con in costume every year and YesStyle’s support for Europe’s leading Cosplay event underlines this very welcome trend."
"Through cosplay, anime and manga, fans are not only able to express their passion for storytelling and costumes, they are also discovering Asian culture," said YesStyle Founder and CEO Joshua Lau. "We're happy to support an event that celebrate their creativity and talent."
About London MCM Expo Group
London MCM Expo Group is the organizer of London’s Comic Con, a comic convention held twice a year at EXCEL, London’s largest convention center. The convention showcases cult entertainment and popular culture from science fiction, fantasy, anime, manga and comic genres, and attracts over 50,000 attendees each year.
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, www.yesstyle.com allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched www.yesstyle.com.au and www.yesstyle.com.hk in 2010, and www.yesstyle.co.uk and www.yesstyle.ca in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platforms for designers and fashion brands to connect with international customers.