Virginia Beach, VA, December 02, 2011 --(PR.com
)-- Offering the widest selection of digital cigarette products, PEC currently offers fifteen different colors in batteries, a wide range of artisan-inspired etched designs and more than ten colors of e-cig cases. PEC was the first to offer a single piece e-cig for disposable use and the first to custom design the batteries.
While the electronic cigarette is not a nicotine replacement therapeutic device, it works to deliver nicotine while reducing the harmful effects generated by tobacco. Nicotine concentration levels can be adjusted and PEC sells nicotine free solutions as well. The nicotine solution includes flavorings that have also been popular with women, such as cola, coffee and vanilla. There are currently more than 19 flavors offered by PEC.
Electronic cigarettes use vapor from an atomizing element to deliver nicotine in solution through a cartridge to the consumer. The benefits to electronic cigarettes include no tobacco – so none of the toxins, poisons and carcinogens associated with tobacco, no second hand smoke – so none of the exposure dangers to others and no flame – as the atomizer is fired with a lithium ion battery not a match – so no burn dangers. PEC sells a huge variety of styles, colors and designs from their website as well as in retail locations.
PEC has some of the most fashion forward products in the industry and one of the largest selections of colors and styles including many that are specifically designed for women. Women are reported to make 85% of buying decisions, and since there are 250 million women smoking on the planet, the electronic cigarette industry including PEC has directed much of their marketing to this powerful demographic. The targeting of women for traditional cigarettes has largely focused on freedom, rebellion and empowerment. From the early 1920s when Flappers were encouraged to rebel with their own slimmer cigarettes, women have been targeted for the slimming, glamour of their own version of the cigarette. PEC has gone a step further; it has focused on the fashion and design aesthetic with artisan etched and custom designed batteries including floral, abstract and holiday specific designs. The colors including deep jewel tones, shining metallics and of course pinks are also very appealing to women who could change their electronic cigarette to match their attire.
About Premium Estore LLC (PEC):PremiumEstore LLC
was established in 2008. PEC sells under the brand Premium Electronic Cigarette™, which in the fast rising Electronic Cigarette Industry has allowed PEC to rise to the ranks of top distributors in Europe and in the US. The Tobacco Vapor Electronic Cigarette Association member continues to utilize research and development to strengthen their product offerings.
PEC comes in a variety of styles, colors and flavors. Rather than using plastic skins that fade, PEC instead offers a full line of artisan styles and designs. The range of battery colors and styles is the largest selection in the industry. PEC uses FDA certified laboratories for product testing.
Public Relations Department
Toll Free: 1-866-242-9210
 Electronic Cigarette Association, Online @ http://www.e-cig.org/pdfs/The_Facts_About_Electronic_Cigarettes.pdf
“ Luscombe, Belinda (2010) Woman Power: The Rise of the Sheconomy, Time Magazine, Monday, Nov. 22, 2010, http://www.time.com/time/magazine/article/0,9171,2030913,00.html
 The World Health Organization, Tobacco Atlas 6: Women and Tobacco http://www.who.int/tobacco/en/atlas6.pdf