Brooklyn, NY, November 27, 2011 --(PR.com
)-- In an effort to promote awareness about the rise in cases of breast cancer in the United States, Ajax Union - a business marketing company online at http://www.AjaxUnion.com - has taken part in the Pink Pin Initiative, a partnership between Google and breast cancer awareness group Susan G. Komen for the Cure.
According to Breastcancer.org, approximately 1 in 8 U.S. women will develop breast cancer in the course of their lifetimes. To raise awareness of this staggering statistic, Ajax Union created "1 in 8," a Facebook campaign in which the internet marketing company will donate $1 for each new fan its Facebook page receives before the end of November, as well as an extra $1 for every eighth fan, up to $100.
“People don’t always realize just how widely the effects of breast cancer can reach. Anyone could develop it - a relative, a friend, a neighbor. It doesn’t discriminate. We heard about the Pink Pink Initiative and thought that would be the perfect way to do our part to help,” said Sarah Mogin, head of social online marketing and PR at Ajax Union.
Breastcancer.org also reports that over the course of 2011, there have been over 2.6 million breast cancer survivors in America. Ajax Union is hoping to do its part to raise that number.
"Being one of the first 1,000 New York businesses to register for the Google Pink Pin cause, we really wanted to inspire and rally everyone in our network to join the fight against breast cancer," said Elizabeth Apfelbaum, a Vice President at the internet marketing company.
As seen on the Pink Pin map at http://www.PinkPin.com, the majority of participating businesses are located in New York City, although companies throughout the country have also stepped up to participate. A handful of businesses are participating in other countries as well, including Mexico, Chile, and Saudi Arabia. In the first 24 hours alone 300 businesses signed up to take part in the Pink Pin Initiative.
Registered companies have an extra incentive to raise funds - Google has promised to match up to $50,000 of all donations made by Ajax Union SEO NY and the other participating business, bringing the projected grand total to $100,000. Consumers as well as businesses are encouraged to contribute to the Pink Pink Initiative as well, whether by donating in-store at participating business or over the web.
Ajax Union offers a number of internet marketing strategies for small businesses, including Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), email online marketing, and PR. For more information on Ajax Union and the company's internet advertising services, visit http://www.AjaxUnion.com or learn about the "1 in 8" campaign at http://www.facebook.com/AjaxUnion.