New York, NY, April 28, 2007 --(PR.com
)-- Scott Cowan, Chief Operating Officer of Shenoa Diamonds, and Blane Perun, Vice President of the dot com division, are both very enthusiastic about this customer offering. "Providing the consumer interest free finance options, rewarding them with no payments for 90 days is another of our efforts targeting the Shenoa Experience," says Cowan. The application method process is uniquely secure as well, with no need for the applicant to supply their complete social security number. Credit decisions are made real time within 4 seconds. All things being equal this can be the decision maker in a very competitive environment.
Shenoa & Company has joined the ranks of Overstock.com and Walmart.com when it comes to this online financing option, and the ability to provide no payment for 90 days interest free. "We have seen a 2% traffic spike from the 90 day finance promotion, and have had some purchases in the first few days of the unpublicized launch," says Perun, who went on further to discuss the value of the traffic. "The visitors came to the site looking for jewelry under the pretense of 90 day no payment nor interest. They are very targeted visitors and the conversion rate is far beyond typical curve. Best of all the traffic costs us nothing, and helps decrease our cost per visitor overall. I can only imagine in time we will see more traffic from this niche as we promote the financing. These are very savvy buyers who recognize the cost of money, and see the immediate impact of 90 days no payment interest free shopping."
About Shenoa and Company:
Founded in 1980, Shenoa & Company is one of the fastest growing online retailers of certified diamonds and fine jewelry. Shenoa & Company Online is built on a simple idea: purchasing quality diamond jewelry does not have to be an expensive event.
VP Online Marketing Blane Perun
Shenoa & Company, Where Diamonds Come From
© 2007 Shenoa & Company. All rights reserved.