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Vizio Optic

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Vizio Optic to Showcase IC! Berlin, Leading German Screw-Less Eyewear Brand, on December 10, 2011

Award-winning designer eyewear shop brings the German brand to the Boston area just in time for the holidays.

Brookline Village, MA, November 30, 2011 --( Vizio Optic, a global award-winning designer eyeglasses shop and online eyewear retailer, is proud to bring German eyewear designer ic! berlin to its Brookline Village storefront for a fashion show on December 10 from 12 to 4 pm. ic! berlin eyeglasses and sunglasses are known for their innovative hinge technology that makes the brand stand out from its competitors.

“We are thrilled to be able to host the ic! berlin fashion show in Boston this year,” said Dr. Galina Rabkin, owner of Vizio Optic. “This special event is just in time for the holidays, so it's a perfect day to come in and choose a unique gift for yourself or your loved ones. We also thank our friends at vinodivino for co-sponsoring the show."

Ic! berlin eyewear is known for its screw-less hinge design, using spring-clasp technology that makes the frames virtually indestructible. With interlocking stainless steel pieces that can snap on and off, you'll never have to worry about the frames loosening, requiring adjustments, or being damaged by harsh treatment. Customers around the world love the patented hinge and handmade, lightweight eyeglass frames.

Fashion show visitors will be able to explore the entire ic! berlin collection, enjoy complimentary wine from vinodivino, and meet the staff of Vizio Optic. Customers will receive $100 off any prescription purchase and will be entered to win a free frame.

About ic! berlin:

ic! berlin glasses combine style and functionality. Created in Germany, the company has trademarked its screw-less, spring-hinge design so your glasses will never loosen up over time. Both of their stainless steel and plastic frames weigh less than an ounce. Ic! berlin has won several awards, including multiple honors for "Eyewear of the Year," as well as the "Golden Silmo Eyewear Award."

About Vizio Optic:

Vizio Optic is a premier international eyeglass and sunglass boutique and a four-time Boston Magazine ‘Best Eyeglasses’ winner (2006, 2007, 2009, 2010). We offer our clients a unique and personalized experience, offering them access to the best in handcrafted, specialty, and designer eyeglasses and sunglasses. Vizio Optic’s key brands include Alain Mikli, CHANEL, Face a Face, Lafont, LINDBERG, Maui Jim, Mosley Tribers, Mykita, Oakley, Oliver Goldsmith Ray-Ban, Robert Marc, and more.


Media Contact:

Kristen Ciccolini
Marketing and Public Relations Manager

Contact Information
Vizio Optic - Designer Eyeglasses and Sunglasses
Kristen Ciccolini

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