pTools Enables Efficient Delivery of Mobile and Web Content for Allianz Ireland

Allianz, one of the world’s largest Insurance firms, based in Munich, Germany, has approved the use of a CMS vendor based in Ireland to launch it’s first dual web/mobile sites. This is one of the first large corporates in Ireland to go with web and mobile driven by the same Content Management System (CMS). That’s interesting for anyone in the mobile or the web CM space and for anyone in the corporate/government space wondering if/how they deliver to mobiles.

Dublin, Ireland, December 01, 2011 --( pTools ( today announced the completion of a significant deployment of its Content Management Software (CMS) for insurance provider Allianz Ireland, one of the world’s largest insurance firms with head offices in Munich, Germany.

A key element of the solution is the delivery of mobile web content alongside the new website, making Allianz one of the first large corporates in Ireland to have web and mobile content driven by the same CMS. In addition the solution provides comprehensive information on Allianz insurance products and integration with the Allianz online quotations engine.

Brian Kelly, Sales and e-Commerce Manager, Allianz Ireland, who lead the development at Allianz comments, “Allianz Ireland’s online presence has been a crucial part of how customers interact with us. This new website allows us to build on the successful interaction with our customers, while enabling us to roll out more services and products.”

Commenting further on the pTools deployment, Keith Wood CEO at pTools said: “This is also the first time an Allianz company has delivered a full mirror of content for sites across web, mobile and tablet devices. We are delighted with this deployment and feel we have met the challenge of delivering a site against Allianz brand guidelines and web templates. pTools has handled the complexity and the compliance and the integration needed and we look forward to working with other customers who want to achieve the same results.”

Key features of the content solution include:
· Strong brand governance across all sites.
· Delivery of mobile content management.
· Integration of quotation engines.
· Development of customer social networking features.
· Dynamic and de-coupled site deployment.

Overall the initiative is about delivering and managing content across web and mobile while maintaining the rigorous Allianz brand guidelines. Speaking about the project, founder of pTools Software, Tom Skinner, said: “Mobile content management is here at last. Although it remains an extension of the core pTools platform I believe it will be a key business driver for customers in the future.”

Delivered on a mix of database and network infrastructure the solution is designed to fit with Allianz overall IT and security requirements. pTools worked with design and brand management partners to deliver the Allianz solution.

pTools is a leading enterprise web content management software developer providing easy-to-use, rich feature functionality that delivers powerful content management for critical enterprise initiatives.


Media enquiries: please call Bvisible Communications 353-1-8452401

About Allianz
Allianz in Ireland is part of the Allianz Group, one of the world's leading insurance and financial service companies. The Allianz Group employs over 160,000 people in over 70 countries worldwide, each with their own in-depth experience of local markets and all focused on a common goal - local expertise and global presence.

About pTools™ Software
pTools is a leading provider of enterprise level web content management software and solutions with offices in Toronto, Canada and headquarters in Dublin, Ireland. pTools software is used to develop enterprise web content management solutions for Intranet, Extranet and Internet systems for customers in private and public sectors in Canada, UK, Ireland and internationally. pTools software combines powerful content management functionality with user-friendly interface and enterprise application architecture. More info at
Tanya White
+353 (0)1 6789311
Bvisible Communications, +353 1 8452401