Dallas, TX, December 01, 2011 --(PR.com
)-- Latin pop stars Enrique Iglesias and Pitbull provided the pulsing beat and hit songs that rocked Cowboys Stadium during the annual Thanksgiving Day halftime show last week. But the stunning visual effects were made possible by a North Texas company with a flair for the dramatic.
The massive stage constructed for the internationally acclaimed performers featured a T-shaped LED floor custom-designed by GoVision LP, one of the nation's premier suppliers of turnkey mobile LED units and customized modular LED walls. The 41¼-foot by 48¾- foot floor was made of Barco MiTrix, while six 16-foot by 10-foot backdrop walls incorporated Barco Mistrips.
GoVision was hired by Media West Events, the production company engaged by the Dallas Cowboys to stage the halftime show. Media West built the floor in special roll-out stage pieces, and the backdrops were placed onto a truss that rolled out and then lifted up. Unique accommodations were necessary due to the short windows of set-up and take-down time afforded by the choreographed-to-the-second halftime show. The entire production had to be rolled out and operational within six minutes. The crew accomplished the feat with 90 seconds to spare.
“We had a massive amount of equipment with a huge crew that all had to work in sync for the show to go off as planned,” said Michael Kuntz, Technical Director of Dallas-based Media West. “The team from GoVision held up their end in expert fashion, and their LEDs were absolutely fantastic.”
The annual Thanksgiving Day halftime show, which serves as the national kickoff for the Salvation Army’s Red Kettle Campaign, was seen by a worldwide audience of millions.
“We appreciate the faith Media West placed in us to perform on such a grand stage,” said Chris Curtis, CEO of Argyle, TX-based GoVision. “We always enjoy the excitement of working at Cowboys Stadium, and especially rising to the challenge of an intricately timed event that has to be perfect the first time.”
GoVision L.P. (www.jumbo.tv) is a full-service LED screen provider that specializes in state-of-the-art video solutions, from its fleet of mobile units to the most complex modular configurations, custom-built to any size. The company prides itself on delivering "More Ways to Get Noticed" through its relentless pursuit of perfection in the unpredictable event business. GoVision has provided broadcast and production support for countless national events, including the 55th (Bush) and 56th (Obama) Presidential Inaugurations, Major League Baseball and NBA All Star Games, the 100th Anniversary Scouting Jamboree, the George W. Bush Presidential Library groundbreaking and the Gaylord Opryland Hotel grand re-opening. It is the screen provider of the NCAA Final Four, TCU, Dallas Cowboys Stadium Plaza, the North Texas Super Bowl XLV Host Committee, and several college football programs and PGA tournaments.
About Media West
The watts are what make the difference. We turn on our passion and energy, tune in to our clients, and have a blast igniting a turbocharged, megawatt, high voltage event that is on budget and on target for our clients. With an executive team that represents over 50 years of experience in managing and producing successful events, Media West, Inc. offers their clients the knowledge and expertise that comes with "been there, done that," with the fervor and excitement to make each event dynamic, unique and memorable for attendees and effective and seamless for the client. For more information, visit www.MediaWestEvents.com.