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RACERSITES Revs Its Engines in 2011

Industry leader launched five new motorsports websites in the last quarter of 2011. RACERSITES is poised for growth in 2011 and will be exhibiting at PRI show 2011.

Orlando, FL, December 01, 2011 --( Industry leader launched five new motorsports websites in the last quarter.

In competitive motorsports, having the finest and most reliable equipment positions talented drivers and teams to succeed. Aside from performance on the track, those in the business understand the need for a strong, vibrant brand to connect with fans and sponsors alike. That is where web design and branding company, RACERSITES, has shown its strength.

Just as a crew chief and engineer will fine tune the machine, RACERSITES has taken its business of online branding, website design and social media integration to the front of the pack for numerous drivers, tracks and sanctioning bodies.

Over the past four months, RACERSITES has launched new sites for powerful brands such as Richard Childress Racing (RCR), Sports Car Club of America (SCCA), Penske Racing and noted NASCAR drivers Justin Allgaier and James Buescher.

RACERSITES has positioned itself as a leader in motorsports web development and branding and is participating in the Performance Racing Industry (PRI) show demonstrating their continued growth into 2012. RACERSITES is set up at booth number 5556.

“We’ve established ourselves this year as a solution to the racing industry’s web development and branding needs,” said Chuck Tate, CEO of RACERSITES. “PRI is where we need to be as part of Race Industry Week to demonstrate our expertise and position ourselves for further growth in 2012.”

RACERSITES brought these brands to a new level of interaction with fans and business partners by creating a dynamic and authentic web presence.

These sites add to the list of clients that already depend on RACERSITES to provide the highest level of presence on the web and create places to enhance a meaningful connection with broad audiences. RACERSITES counts tracks (Indianapolis Motor Speedway), sanctioning bodies (GRAND-AM and the IZOD IndyCar Series), race teams (Panther Racing, Penske and RCR) and drivers (Ryan Briscoe, Kurt Busch, Allgaier, Buescher) among its clients.

RACERSITES has been instrumental in the development and enhancement of motorsports websites for more than a decade. Based in Davidson, N.C., RACERSITES’ clients have won multiple Daytona 500s, Indianapolis 500s, and 24 Hours of Daytona, as well as championships in NASCAR, IndyCar, and GRAND-AM Road Racing.

Clients have been raving about what RACERSITES brings to their branding and communications strategy.

“We looked to create a newly designed RCR website that matched what NASCAR fans want to see from a race team’s site. As excited as we are about the new website, we will continue to roll out even more features and content in the coming months to for our fans to develop an even deeper connection with RCR, our drivers and our partners.”
- Ben Schlosser, chief marketing officer at RCR.

"The boys over at RACERSITES have been developing industry-leading web sites in the racing space for years. They are, without question, the right partner for me in setting the standard for driver websites and I know my fans and business partners will be as pleased as I am with the new"
- NASCAR Nationwide Series Driver Justin Allgaier

“I told the guys at RACERSITES, ‘If we’re going to pay you to do this thing, I want the best Motorsports web site on the planet.’ And those guys took the challenge with open arms. I seriously cannot find a better Motorsports web site on the Internet right now. RACERSITES delivered for us big time.”
- John Barnes, CEO and Managing Partner, Panther Racing LLC

"RACERSITES is a perfect Web Design & Development house for the IndyCar Series. To have an organization that shares the same passion for the Indianapolis 500 and the IZOD IndyCar Series, and is capable of delivering top quality web experiences is a near perfect situation.”
- Jarrod Krisiloff, Director New Media & Consumer Strategies, Indianapolis Motor Speedway

RACERSITES has 13 years of experience developing partnerships in the motorsports world to enhance their clients' connection to its fans and business partners through website development, enhancement of social media conversations and the deployment of unique interactive tools. RACERSITES boasts clients on the team, driver, track and sanctioning body level, including: IZOD IndyCar series, Indianapolis Motor Speedway, GRAND-AM Road Racing, Penske Racing, Richard Childress Racing, Turner Motorsports, Panther Racing, Kurt Busch, and more.

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Tom Sullivan

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