Fayetteville, NC, December 01, 2011 --(PR.com
)-- SMITH Advertising, a fully integrated advertising and marketing agency, and the Fayetteville Area Convention and Visitors Bureau (FACVB) joined forces to create and implement a highly successful Twitter campaign honoring the nation’s servicemen and women on Veterans Day 2011.
To show community appreciation for their efforts and sacrifices and extend regional and national awareness for the community, hailed “one of the most patriotic towns in America” by the Today Show travel editor, the FACVB enlisted the talent of the SMITH Advertising team. Through the integrated use of Facebook, Twitter, digital billboards and public relations strategies, SMITH executed a Tweet Salute for Troops on Veterans Day 2011 in an effort to reach and engage thousands of citizens and the media with the message.
The campaign was extensively promoted on Facebook via ads and content management as well as on Twitter and the FACVB’s website. Facebook and Twitter fans were encouraged to follow Tweets4Troops on Twitter and attend a “Tweet-Up” at Cross Creek Mall in Fayetteville on Veterans Day, 11.11.11.
The event officially kicked off at 12:30 p.m. with Crystal Cavalier, the 2011 Army Spouse of the Year, sending the first Tweet. Twitter users were instructed to use the hashtag #Tweets4Troops in their messages, and tweets were directly fed to four digital billboards in the Fayetteville market. For each tweet using the hashtag, the FACVB agreed to donate $1, up to a total of $1000, to the Army’s Army, a Fayetteville-based military support group.
As a result of SMITH Advertising’s creative and integrated marketing approach, 542 Tweeters tweeted 977 public tweets with the hashtag #tweets4troops, reaching 700,128 unique users, with a total exposure of 1.5 million. Supporters included television actress Jeri Ryan and the U.S. Army's official Twitter account. The event garnered extensive local and national press coverage, generating great and very cost-effective publicity for Fayetteville and the FACVB, which donated $1000 to the Army’s Army.
“We are proud to have partnered with the Fayetteville Area CVB and are pleased to have contributed to such worthy causes – honoring our military personnel and further strengthening the image of Fayetteville, our hometown, regionally and nationally,” said Todd Smith, COO of SMITH.
“This project showed strong support for the military on a national level,” said John Meroski, FACVB president and CEO. “We are pleased to have had a hand in generating this support through non-traditional media channels.”
SMITH is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/email content management, search marketing, display advertising, mobile advertising, reputation management and video production.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.
For more information on SMITH Advertising, call (910) 222-5090 or visit www.smithadv.com.