Lanner BPM Director Chairs Business Process Modeling Track at Winter Simulation Conference, 11-14 Dec 2011

Simulation Modeling Leaders share insight on cutting edge simulation research and applications at Premier Simulation Industry Conference

Houston, TX, December 03, 2011 --( Lanner, a provider of simulation technology proven to maximize business performance and optimize use of resources, has today released details of its involvement in the upcoming Winter Simulation Conference (WSC), being held in Phoenix, Arizona this December, 11th - 14th 2011.

Geoff Hook, BPM Solutions Director at Lanner, will be chairing the "Business Process Modeling" track, which will include presentations from Lanner, Syracuse University, and IBM Research.

Explaining the importance of simulation within BPM Geoff Hook says, "Simulation is now an established capability of Business Process Management (BPM) suites and so analysts need to consider simulation within the process modeling phase of an integrated project."

He continues, "It's becoming increasingly important to understand how discrete event simulation can be leveraged correctly within BPM software; learning from traditional standalone industrial engineering applications of simulation. This track will particularly focus on how simulation technology has been applied alongside process modeling tools and will summarize the future direction required to ensure simulation plays a full part in a mature BPM environment."

WinterSim Conference, an annual event, attracts simulation professionals and industries from across the globe to discuss the latest simulation technology advances and trends. Spanning four days, the conference includes presentations and exhibitions from leading companies, industry groups, technology vendors and academic institutions.

Registration is now open for Winter Simulation Conference 2011, for more details visit


About Geoff Hook: is Lanner's BPM solutions director and has been heavily involved in the application of simulation to improve business performance since 1980. He holds a BSc in Management Sciences from the University of Warwick, UK and a MSc in Social Aspects of Science & Technology from Aston University, Birmingham, UK. Geoff also chairs the panel which awards the Tocher prize for best paper for the Journal of Simulation published by Palgrave.

About Winter Simulation Conference: The Winter Simulation Conference (WSC) is the premier international forum for disseminating recent advances in the field of system simulation, with the principal focus being discrete-event simulation and combined discrete-continuous simulation. In addition to a technical program of unsurpassed scope and quality, WSC provides the central meeting place for simulation practitioners, researchers, and vendors working in all disciplines and in the industrial, governmental, military, service, and academic sectors.

About Lanner: Any business can use the proven simulation software and services delivered by Lanner to maximize its performance and optimize its use of resources. Lanner is an international company with offices in Houston, Texas and its global headquarters in the UK. Its simulation software has delivered answers for commercial businesses and government organizations since 1979, helping them move toward operational perfection. Lanner's customers include some of the largest and most successful organizations in the world and its technology is embedded within leading software vendors' products. For more information, visit or follow @Lanner on Twitter
Lanner Group, Inc.
Alexandra Brooks
+1 713 532 8008