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Reportaaz Presents "The Father of India’s White Revolution," Dr. Verghese Kurien Only on IBN-Lokmat


Pune, India, December 04, 2011 --(PR.com)-- Pioneers and innovators are not born in a day. They work their way up the ladder with each passing moment undaunted by the circumstances. Dr. Verghese Kurien, one such extraordinary pioneer of the milk industry in India long ago founded the Gujarat Co-operative Milk Marketing Federation (GCMMF), an apex co-operative organization that administers the Amul food brand. He is recognized as the mastermind for planning Operation Flood – the largest dairy development program in the world. To know more about this amazing personality and his efforts towards modernizing the Anand model of cooperative dairy development in Gujarat and engineering the White Revolution in India, watch CNN IBN reporter Priyali Sur’s report on Reportaaz at 10 am and 8:30 pm on Sunday, 4th December only on IBN-Lokmat.

It takes a sheer amount of brilliance to start from scratch and build a worldwide famous institution which stands out as the No. 1 on a global level. Verghese Kurien, the founder of Amul brand has urbanized it into one of the leading and most flourishing institutions in India for daily products. The Amul model of cooperatives in Anand, Gujarat helped farmers and cowmen in Gujarat not only in employment but also being a part of an accomplished establishment. The model was immensely successful and thus in 1965, the then Prime Minister of India, Shri Lal Bahadur Shastri, created the National Dairy Development Board (NDDB). This program replicated Amul’s model on a nationwide basis. Kurien was immediately conferred upon with the prestigious designation of the chairman of the board due to his endeavors in creating the famous Amul brand. Kurien and his team members from Amul broke new grounds in formulating the process of making milk powder and condensed milk from buffalo's milk instead of cow's milk. This was the chief reason for Amul’s success towards standing out as the forerunner in dairy products in India. India provided as a strong base for buffalo milk which was the main raw material in India unlike Europe where cow milk is abundant. India's first Prime Minister Jawahar Lal Nehru paid a visit to the Amul factory for the inauguration ceremony and embraced Kurien out of admiration for his revolutionary work.

Kurien is one of the key personalities for many other organizations. He has been the chairman for the Institute of Rural Management, Anand's (IRMA) Board of Governors in India and the Viksit Bharat Foundation, a body set up by the President of India. He has been gifted with many prestigious wards like the Padma Vibhushan by the President of India in 1999, Padma Bhushan by the President of India in 1966, Padma Shri by the President of India in 1965 and the list continues. Kurien's life story is narrated in his autobiography 'I too had a dream'. Know more about this extraordinary reformer who is also named affectionately by farmers as “Milkman of India” only on Reportaaz at 10 am and 8:30 pm on Sunday, 4th December on IBN-Lokmat.

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Contact Information
Hanmer MS&L
Tanaya Misra
02040097936
Contact
www.hanmermsl.com

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