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Rescue Chocolate Donates All Net Profits in December to Animal Farm Foundation

Dutchess County, NY, December 06, 2011 --( Dutchess County-based Animal Farm Foundation has been named the December 2011 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.

Rescue Chocolate founder, Sarah Gross, chose the Foundation as her “beneficiary of the month” because the group focuses on the well being of pit bulls, which have a special place in her heart.

“I started Rescue Chocolate after adopting my own rescued pit bull, named Mocha,” Gross said. “She is my daily inspiration. Her photo appears on the labels of my chocolate bars.”

Not much is known about Mocha’s early history. Gross assumes she was used by illegal dogfighters for breeding. She may also have been prepped to engage in fights herself, because her ears were cropped off to make her a leaner fighting machine. “But when they realized she was a lover and not a fighter, they abandoned her to the streets.”

Fortunately, she was picked up, fostered, and made available for adoption. “I saw her mug shot online, and I fell in love with her even before we met face to face,” Gross said.

That was almost two years ago. Does she worry that Mocha might turn vicious one day? Not at all.

“Dogs become what they are trained to become,” she said. “If you beat and starve these dogs and leave them outside on a short chain all day, yes they might react violently. Almost any dog would. But if you give them the proper care and attention, they’ll pay you back with incredible affection.”

Part of the Animal Farm Foundation’s mission is to drive that point home. Toward that end, the group engages in a number of projects:

· Makes grants to secure equal treatment and opportunity for "pit bull" dogs.
· Rescues, trains, re-homes "pit bull" dogs through its animal shelter.
· Provides consulting services for sheltering professionals on dog evaluation, training, enrichment, adoption strategies, public relations and communications.
· Offers no-cost, hands-on internships to shelter professionals and volunteers.
· Offers lectures and presentations at conferences, shelters, universities and community events.
· Maintains an extensive historical collection of advertising, art, photographs, books and magazines featuring "pit bull" dogs.
· Produces and distributes free, positive-image materials that celebrate "pit bull" dogs.
· Subsidizes low-cost spay/neuter surgeries for "pit bull" dogs.
· Offers free training services for local "pit bull" dog owners.
· Gives training classes for the dogs, staff and volunteers at local shelters.
· Introduces "pit bull" dogs to people at clubs, libraries, schools, hospitals and community events.

The Foundation takes care to place “pit bull” in quotes in all of its literature because, the group maintains, there is actually no pit bull breed. Instead, the name has become shorthand in the minds of the public for all kind of dangerous dogs.

According to Foundation spokesperson Caitlin Quinn, “Pit bull is not a breed or breed mix, but an ever expanding group that includes whatever an animal control officer, shelter worker, dog trainer, politician, dog owner, police officer or newspaper says it is.”

She continued, “Our position is that all dogs are individuals, and every dog deserves a chance to shine.”

How does she feel about partnering with Rescue Chocolate during December?

“Who doesn’t love chocolate?” Quinn said. “Actually my favorite of their flavors is called Peanut Butter Pit Bull. I mean, they’re all delicious. But really, I can’t bring myself to order anything else.”

Rescue Chocolate was founded in 2010, and provides a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. In addition to the Pit Bull, there are bars called Pick Me! Pepper, Foster-iffic Peppermint, The Fix, Fakin’ Bacon, and Mission Feral Fig.

Gross cautions that while sales ultimately benefit the animals, her chocolate products are only for human consumption.

Rescue Chocolate is sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting Animal Farm Foundation, visit For more information on Animal Farm Foundation, visit

Contact information:
(917) 767-7283

Contact Information
Rescue Chocolate
Sarah Gross
917 767 7283

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