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PixelMEDIA Inc.

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PixelMEDIA’s Bzzy App Brings Home Top Mobile Honors at 16th Annual MITX Interactive Awards

Distracted Driving Awareness Takes Center Stage at Premier Technology Event

Boston, MA, December 07, 2011 --( PixelMEDIA took home top honors in the Mobile category at the 16th Annual MITX Interactive Awards for their text message auto responder “Bzzy.” The event, which is touted as “the largest and most prestigious awards competition in the country for interactive and web innovations,” recognizes the creative efforts of New England based companies.

Bzzy is a mobile application that allows the user to choose from a selection of pre-defined or custom messages, that when engaged, are automatically sent as a reply to any text message received by the users cell phone. The Bzzy team worked tirelessly to release the app in the Android Marketplace for the start of Distracted Driver Awareness Month in April.

PixelMEDIA’s efforts piqued the interests of area police departments, who reached out to the company about showcasing Bzzy at safety fairs for young drivers. These opportunities to work in concert with local law enforcement have allowed the PixelMEDIA team to promote Bzzy at a grass roots level, speaking with their target users directly about the dangers of distracted driving and explaining how easily an app like Bzzy can mitigate many of those risks.

CEO Erik Dodier accepted the award at the MITX event, taking the opportunity to briefly speak to the audience about PixelMEDIA’s efforts to raise awareness about the issue. “Distracted driving is a concern that impacts everyone; you as the driver and others on the road. The Bzzy app is aimed at reducing the urge to respond to incoming texts while driving, or anything else that requires your full attention.”

Free downloads of Bzzy are available on the Android Marketplace or via

Other nominees in the Mobile category included The Steamship Authority Mobile Site, by iMarc LLC for The Steamship Authority, TripAdviser Mobile, by TripAdviser, and The Brookings Institution iPad App by Velir for the Brookings Institution.

About PixelMEDIA

Founded in 1994, PixelMEDIA offers a diverse range of professional services including web and mobile solutions, application design and development, user interface design, multimedia design, website hosting, and website management. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. PixelMEDIA's customers include industry leaders such as ECCO Shoes, Sam Adams, Bauer Hockey, Rubik’s Cube, Skillsoft, and Logica. For information, visit

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit

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PixelMEDIA Inc.
Brendan Flavin

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