Phoenix, AZ, May 02, 2007 --(PR.com
)-- International No Diet Day, May 6th, was established to challenge the cultural attitudes and values that contribute to chronic dieting, weight preoccupation, eating disorders and size discrimination. An immeasurable amount of energy and billions of dollars are wasted on ineffective dieting.
A recent study confirmed what most people suspected: diets don’t work for long-term weight loss. In the April issue of American Psychologist, the journal of the American Psychological Association, UCLA researchers analyzed 31 long-term diet studies. They concluded that diets do not lead to sustained weight loss or health benefits for the majority of people.
Despite the evidence, millions of people spend their hard earned money and put their lives on hold, desperately hoping to find that perfect diet or magic pill that will result in a slimmer physique. This is why No Diet Day was created. It gives people the opportunity to focus on health, fitness and well-being without the constant focus on endless dieting and weight obsession.
According to Michelle May, M.D., author of Am I Hungry? What To Do When Diets Don’t Work, “Most diets fail because they are negative and unsustainable, leaving the dieter feeling guilty and disappointed. Diets focus on what people should eat without addressing why they eat in the first place. Dieters often don’t learn to recognize their eating triggers or effectively meet their true physical, emotional and social needs. As a result, the overeating cycle is never really broken.”
Dr. May refers to herself as “a recovered yoyo dieter.” She added that when nutrition and fitness are addressed from a non-diet perspective, people are able to learn how to balance eating for enjoyment with eating for health and also rediscover joy in physical activity. Dr. May said, “No Diet Day is not the day for breaking your diet, but for breaking free from dieting altogether.”
Many health professionals are out to spread the good news to honor No Diet Day. Dr. May, Gillian Hood-Gabrielson and Monique Moore will be hosting a complimentary national teleconference on May 8th called “Chocolate Doesn’t Cause Weight Gain” to celebrate and share their experiences with freedom from dieting. You can register now here: http://www.amihungry.com/weight-management-programs.shtml and learn how to make every day a No Diet Day.
For more information about this and other innovative non-diet programs, go to www.AmIHungry.com.