Chelsea FC Launch Footee, an Online Video Game Designed to Make Young Fans Smarter

Chelsea FC is excited to announce the launch of Chelsea Footee, an online educational football-themed entertainment zone for children that links to the National Curriculum. It has been developed in partnership with UK e-learning specialist MotivatEd and can be accessed at

Cambridge, United Kingdom, December 09, 2011 --( Chelsea Footee (Footee) is a club-themed virtual world packed full of fun educational games and quests. Achievements are rewarded by virtual currency, special items, and professional player Super Skills that can be used to enhance each user’s playable dream team.

Designed for 7-14-year old fans, Footee is supported by the English FA and features the full Chelsea FC squad along with a host of other major UK clubs. Its free-to-access action games support learning in mathematics, language, science, geography, and history - as well as helping to develop skills in cross-curricular competences such as health, nutrition, citizenship, teamwork, and digital literacy.

Research by Loughborough University has shown that, in addition to boosting academic skills, Footee can be used by teachers to increase the general levels of physical activity in school children, through its motivational content and virtual reward schemes.

Star Chelsea player Juan Mata said,

“I think it is an excellent website. The games, matches, and adventures are great fun, and it’s exciting to know that they help our young fans to improve their maths, science, nutritional knowledge, and reading too. We have some of the finest young supporters in the league at Chelsea and it’s good to know that their loyalty to the club, and passion for football, can help them to get smarter through playing Footee.”

Phil Clegg, Managing Director of MotivatEd, said,

“Advances in technology mean that many children spend time on the internet playing games. Our aim is to encourage constructive use of this recreational time to boost educational growth, improve nutritional knowledge, and motivate overall increases in physical activity. We are thrilled to be working closely with Chelsea FC, a world-leading club that has an impressive heritage in terms of engaging with its passionate young fan base and local community.”


Notes to Editors:

About MotivatEd Ltd
MotivatEd is the UK’s leading developer of innovative and interactive sports-themed e-learning materials. Its award winning products are designed by qualified professionals to hit specific educational objectives and inspire the largest possible audience. Founded in 2002 by ex-Dorling Kindersley Education Director Phil Clegg, MotivatEd is firmly positioned at the cutting edge of the e-learning arena - its products engaging and empowering millions of users worldwide.

For further information, to obtain hi-res images, or to arrange an interview, please contact:
Dominic Cahalin, Head of Marketing, MotivatEd
+44 (0)1223 265624
+44 (0)7964 113842
Dominic Cahalin
01223 265617 / 07964 113842