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Focus Group Gives Favorable Evaluation of New MediPlus Advanced Wound Care Products


Quality, Ease of Use and Packaging Among Key Features to Yield Positive Responses

Charleston, SC, December 09, 2011 --(PR.com)-- A panel of Charleston wound care experts recently gave a favorable evaluation of its new MediPlus(tm) Advanced Wound Care products, MediPurpose(r) said today.

In a report published today on its website, a majority of the group provided positive responses to questions about using and recommending MediPlus wound dressings.

Participants also indicated that if made available to them, they would consider using some -- if not all -- of the MediPlus dressings they evaluated.

Additionally, questions about MediPlus' quality-along with its ease of use, application, breadth of offering and packaging-also generated positive responses.

The group included seven experts that are involved in daily treatment and management of incalcitrant chronic and acute wounds.

MediPurpose, a master distributor and manufacturer of medical products, initiated the focus group in Charleston last August to evaluate product features as a part of its product launch strategy for MediPlus, which was made available for distribution last October.

"Prior to the introduction of any advanced wound care product line, it is paramount to understand the customer's perception of their performance, features and benefits," said MediPurpose Vice President-Advanced Wound Care Michael Riddle.

About MediPlus Wound Care Products

MediPlus is MediPurpose's latest medical product offering, which is in addition to its SurgiLance(r) safety lancet and babyLance(r) heel stick products.

The MediPlus advanced wound care product line currently features:

-- Foams
MediPlus Foam
MediPlus Comfort Foam
MediPlus HC Foam
MediPlus Super Foam

-- Hydrocolloids
MediPlus HC (Standard and Extra-Thin)
MediPlus HC Comfort

-- Hydrogels
MediPlus Barrier Gel
MediPlus Barrier Gel Comfort

-- Thin Films
MediPlus PU Film
MediPlus PU Frame

-- Post-Surgical Dressings
MediPlus PU Pad
MediPlus Surgical

-- Non-Adherent Pads
MediPlus PE Pad

Additionally, MediPurpose received U.S. FDA 510(k) clearance for its silver foam wound dressings earlier this year, which are expected to be available for evaluation in coming weeks.

More information about MediPlus -- including no-cost product sample requests -- is available at http://www.medipurpose.com/mediplus.

About MediPurpose

Founded in 1999, MediPurpose is a leading medical device company headquartered in Singapore, with offices in the United States and Europe.

Known for its popular babyLance(r) heel incision device, SurgiLance(r) safety lancet and MediPlus(tm) advanced wound care products, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor that provides unique solutions for both medical product manufacturers and distributors.

MediPurpose's Medical Device Innovation division offers angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical device markets.

For more information about MediPurpose's medical products and solutions for inventors, innovators, manufacturers and distributors, please visit http://www.medipurpose.com.

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Contact Information
MediPurpose
Derek Rudnak
888-808-6494
Contact
www.medipurpose.com

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