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Rapanui Clothing LTD

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The Grotto Mockumentary

Isle of Wight Eco Fashion Brand Rapanui has marked its Christmas campaign with a quirky mockumentary that they describe as half "The Office" half "Elf."

Isle of Wight, United Kingdom, December 15, 2011 --( "The Grotto" mockumentary stars Christmas regulars Santa, Rudolf and the Elves and explores life at Santa’s Grotto in 2011.

This year Santa’s workshop is struggling in the recession, times are hard. Job cuts have hit the sleigh team, with the reindeers made redundant. Only Rudolph has been kept on, but he's struggling to make the difficult transition over to the sales team.

Santa sees himself in the same light as other ‘inspirational leaders of the world’ but the rest of the Grotto see things differently. With deadlines looming and the team's morale at an all time low, can Santa restore the all-important Christmas spirit?

About Rapanui:
At Rapanui we design and make casual wear in line with the latest trends, but from more sustainable materials. We use ethically accredited factories that are powered by wind and solar energy - and by using cutting edge eco-textiles, we create products that have a unique natural softness and feel when worn. The result is clothing that looks great and feels great too.

Whilst the organic, ethical and low carbon approach to our supply chain is unique, our real contribution to sustainability has come from the traceability of our products, our work towards improving traceability in our industry and the conversation this has sparked between shoppers, brands and manufacturers. Using our trace mapping tool, at Rapanui you can find out exactly where our products come from, how and where they are made: From the seed being sewn, picked, spun, sewn and transported. It is traceability from seed to shop.

Rapanui has also developed a potentially industry-changing ecolabelling system to summarise the detailed and often confusing information on clothes packaging, and make it easy for consumers to shop quickly with a conscience. This ability to make a quick informed choice is something missing from, but entirely compatible with, the high street. This work has gained national recognition in the press and at awards ceremonies and has been taken on by high street brands looking to replicate our success. A draft proposal is set to be presented at a parliamentary commission later this year, with a view to be proposed as EU legislation.

In just 3 years of trading, this exciting new brand has already made a substantial contribution to sustainable fashion and created real change in an industry plagued with bad ethics. Mart Drake-Knight, designer, sums up Rapanui:

“Fashion is like no other medium, in that you literally dress yourself in what you believe in. Rapanui gives people a choice to vote with their wallet for ethical fashion. We want to use the power of fashion to make eco cool, and design traceable, transparent products that let you shop quickly with a conscience.”

Rapanui was founded in 2008 by Rob and Martin Drake-Knight, now aged 24 and 26, with £200 savings. They feature on the Future 100 list of Top Young Entrepreneurs, whilst Rapanui featured on the Top 100 Start-ups list of 2008. They have sought no investment and make every effort to encourage other young people to believe in their ability to create successful, sustainable businesses.

Contact Information
Rapanui Clothing LTD
Rob and Mart Drake-Knight
01983 873430

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