Los Angeles, CA, December 15, 2011 --(PR.com
)-- La Isla Fashion Group LLC, a couture swimwear and apparel line that houses the La Isla brand, as well as Doc Lausch’s Surf Prescriptions, announces its partnership with American Rebel Public Relations, a full service public relations agency based in Hollywood.
American Rebel PR is equipped to provide La Isla with strategic advisement to help increase brand awareness and consumer engagement. Furthermore, American Rebel PR will assist in driving sales of La Isla’s swimwear and apparel through integrated brand campaigns including media and blogger relations, events, celebrity product placement and digital strategy. Full sample sets from La Isla brand will be showcased in American Rebel PR’s on-site showroom.
La Isla fuses its American influence with CEO and Founder, Enrique Sanchez-Riviera’s, Latin roots to create the most unique blend of swimwear and apparel. The La Isla swimwear collection is created with premium Italian and Spanish fabrics and features intricate, hand embroidery. Their collection of high-quality tees made with vintage elements and native prints, was designed to help tell the story of the brand.
American Rebel will seek to build upon the reach of La Isla’s corporate social responsibility program in which they support various organizations each year, including the Surfrider Foundation, Children of the Americas, and Jean-Michel Cousteau’s Ocean Futures Society. Additionally, they will strive to increase awareness towards La Isla’s green work environment through the use of soy-based inks, organic cottons, solar powered web hosting, and FSC approved printing methods.
Doc Lausch’s Surf Prescriptions, a licensor of La Isla Fashion Group LLC, is a worldwide brand, manufacturing finely handcrafted surfboards with a deep stable of team riders including industry professionals, Donavon Frankenreiter, Casey Brown, and Travis Mellem. Doc’s commitment to flawless craftsmanship and new design technology is highly recognized in the surf world, making him credible leader for over 25 years.
About La Isla
Founded in 2004, La Isla is a California-based line of couture swimwear and apparel known for its perfect fit and supreme quality. Made from exquisite Spanish and Italian fabrics with unique, hand embroidery and beautiful, Latin-inspired prints, the brand’s swimwear collection is recognized internationally for its chic style. Additionally, La Isla's collection of ultra-soft, printed tees was designed to help tell the story of the brand with vintage features and native prints.
Owner Enrique Sanchez-Rivera is dedicated to maintaining an environmentally and socially responsible company. To ensure this, La Isla works with soy-based inks and organic cottons in the production of most of their apparel. Furthermore, the brand goes above and beyond its eco-friendly duties with the use solar powered web hosting and FSC approved printing methods.
In an effort to practice socially responsible values, La Isla dedicates time, energy and funds to support wonderful organizations in need. Each year they choose a different non-profit to benefit, thus far working with the Surfrider Foundation, Children of the Americas, and most recently, Jean-Michel Cousteau's Ocean Futures Society. The brand has also created its own program known as "La Isla 360." Through this one-for-one program, every time a La Isla tee is purchased, one of the La Isla 360 tees is donated to someone in need, benefiting various homeless shelters and children’s organizations.